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W Accommodations Unveils Resort Tales to Showcase Distinctive Visitor Experiences
Monday, December 16, 2024
W Accommodations, a part of Marriott Bonvoy’s portfolio of over 30 resort manufacturers, unveils its new world sequence Resort Tales. Introduced in an editorial-documentary type, the sequence showcases the untold tales and unforgettable moments that may solely occur at W Accommodations. Written by comic and Hacks (MAX) author Pat Regan, every episode immerses viewers within the distinctive W expertise, embodying the sensation of “you just had to be there” whereas extending an invite for them to expertise it firsthand subsequent time.
On the coronary heart of Resort Tales is a forged of eccentric characters, that includes icons like award-winning actress Chloë Sevigny, multidisciplinary artist Miranda Makaroff, and comic Ziwe. Every visitor shares the sudden encounters and unforgettable individuals they met throughout their stays—moments that would solely unfold at W Accommodations.
Chloë Sevigny, visiting W New York – Union Sq., the model’s newly reimagined flagship, finds it the proper place to organize for her newest position. The resort transports her again to the ’90s, when W Accommodations first made its debut, and she or he bonds with a No matter/Each time agent who goes above and past, delivering a curated assortment of ’90s relics to assist get her into character.
Miranda Makaroff, staying on the remodeled W Hollywood, recounts a serendipitous late-night room service encounter that led to an sudden love story throughout a culinary quest on the model’s West Coast flagship.
Produced in collaboration with Vogue, Ziwe takes us alongside for her keep as she enters her “cowgirl era,” venturing out for an evening in town in Nashville, the place town’s iconic Music Metropolis vibe and W Nashville function her companions in crime.
“At W Hotels, we see our spaces as dynamic canvases where self-expression takes center stage and authentic stories unfold,” says George Fleck, Senior Vice President and International Model Chief, W Accommodations. “Our role is to capture and amplify these bold, unfiltered moments — the kind that reflect the energy and individuality of our guests and talent alike. Our hotels are places where creativity thrives and where the unexpected becomes a natural part of the narrative. This campaign is an extension of that ethos, celebrating the diverse, original experiences that define W Hotels and showcasing how we transform them into something truly unforgettable.”
Based within the vibrant social scene of New York Metropolis, W Accommodations has been on the forefront of cultural and generational change since its debut in 1998. The launch of this sequence marks a continuation of the model’s dedication to that imaginative and prescient, additional solidifying its position as a pioneer in shaping the boutique life-style resort motion that friends know and love right this moment.
“Crafting the W Hotels brand series has been an incredible journey. It’s been a true celebration of the next chapter for a brand that’s always been about setting new standards and embracing the bold,” stated Pat Regan. “W Hotels celebrates individuality and lets guests be their truest selves – or their alter ego – to create stories worth telling. It was exciting to be part of something as dynamic as the brand itself. Because at the end of the day, it’s about being authentically yourself and having a bit of fun while doing it.”
Resort Tales represents an thrilling new chapter within the model’s evolution, reimagining the visitor expertise with fascinating tales that push boundaries. With a curated mix of distinct design, passion-driven programming, and refined service tradition, W Accommodations invitations friends—whether or not first-timers or loyal locals—to embark on a journey of self-discovery and expertise luxurious in its most liberated kind.
“I have such fond memories of visiting W New York – Union Square back in the early aughts, and it’s been so much fun and nostalgic to return back, but with a fresh modern twist at the reimagined hotel,” shares Chloë Sevigny. “I’m excited to be a part of the brand’s new era where we can all continue to write our own stories.”
