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VisitBritain and Expedia Launch ‘GOT THE SHOT’ marketing campaign to spice up UK tourism
Wednesday, February 12, 2025
VisitBritain, the UK’s nationwide tourism company, has partnered with Expedia Group to launch a worldwide journey marketing campaign aimed toward growing inbound tourism to the UK’s North East of England, Scotland, and Wales.
Titled ‘GOT THE SHOT’, the marketing campaign leverages the ability of display tourism to encourage worldwide travellers from Australia, France, Germany, and the USA to go to the UK.
This initiative is a part of VisitBritain’s world ‘Starring GREAT Britain’ marketing campaign, which aligns with the UK Authorities’s GREAT marketing campaign to advertise Britain’s journey, commerce, and funding alternatives.
In keeping with VisitBritain’s display tourism analysis, over 90% of potential guests are considering exploring locations featured in movies and TV collection.
Showcasing Britain’s Cinematic Locations
Working from February to March 2025, the marketing campaign makes use of Expedia Group’s in depth journey platform to drive worldwide bookings to lesser-explored areas of Britain.
The marketing campaign highlights locations which have served because the backdrop for iconic film genres, together with:
📍 North East England – Durham and Newcastle for interval dramas.📍 Scotland – Glasgow and Loch Fyne for spy thrillers.📍 Wales – Bannau Brycheiniog Nationwide Park and Cardiff for epic fantasy settings.
The three-part journey collection, directed by BAFTA award-winning filmmaker Chris Religion, follows comedy duo Lara Ricote and Stevie Martin on an journey throughout Britain, discovering real-life filming areas and cultural experiences.
Turning Inspiration into Bookings
Past video content material, the marketing campaign consists of immersive digital adverts, promotional supplies, and a devoted Expedia journey hub with country-specific microsites.
This ensures seamless journey planning by offering vacation spot data and enabling direct bookings.
Patricia Yates, CEO of VisitBritain, emphasised the marketing campaign’s position in changing journey inspiration into actual visits:
“Partnering with Expedia allows us to showcase Britain’s incredible destinations to a global audience. From historic landscapes to vibrant cities, we’re inspiring visitors to step into Britain’s most iconic film locations and book their trips now.”
Rob Torres, Senior VP at Expedia Group Media Options, highlighted the effectiveness of visible storytelling in tourism advertising and marketing:
“Our Unpack ‘25 travel trends report shows that 66% of travelers choose destinations based on what they’ve seen on screen. ‘GOT THE SHOT’ taps into this trend, making it easier than ever for travelers to explore Britain’s most cinematic locations.”
Driving Financial Progress By means of Inbound Tourism
In keeping with the UK Authorities’s Division for Tradition, Media & Sport (DCMS), inbound tourism is a crucial contributor to the UK economic system, anticipated to generate £32.5 billion in customer spending in 2024. The marketing campaign aligns with the UK’s long-term tourism technique by:
✅ Encouraging journey to regional locations, supporting native companies.✅ Selling sustainable tourism, with numerous experiences past main cities.✅ Boosting Britain’s cultural attraction, enhancing its standing as a premier movie tourism vacation spot.
A New Period for UK Journey Advertising
With Britain’s movie and TV business persevering with to draw world consideration, VisitBritain and Expedia’s partnership is about to place the UK as a must-visit vacation spot for travellers impressed by on-screen adventures.
Tags: ‘Starring GREAT Britain’ marketing campaign, Australia, france, germany, north east of england, Scotland, sustainable tourism, the UK, the USA, VisitBritain, wales
