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Virgin Australia companions with Sabre, revolutionize airline retailing with SabreMosaicTM
Thursday, September 26, 2024
Virgin Australia, considered one of Australia’s largest airways, has joined forces with Sabre Company (NASDAQ: SABR) to modernize its retailing capabilities via the phased rollout of SabreMosaicTM. That is an AI-driven platform designed to remodel airline retailing.
Because the flagship buyer, Virgin Australia will undertake a complete suite of options inside SabreMosaic, marking a serious step in each the airline’s journey in the direction of trendy retailing and SabreMosaic’s market introduction.
This partnership highlights each firms’ dedication to innovation and positions Virgin Australia as an business chief within the transition to offer-and-order-based retailing.
“We’re excited to partner with Virgin Australia to launch SabreMosaic, our cutting-edge platform built to transform airline retailing,” mentioned Roshan Mendis, Chief Business Officer, Sabre Journey Options.
“This collaboration will empower Virgin Australia to provide a personalized, dynamic travel experience, setting a new industry standard.”
Virgin Australia’s Street to Trendy Retailing
David Hogarth, Chief Info Officer of Virgin Australia, expressed the airline’s enthusiasm for the partnership, “Our objective is to be Australia’s most cherished airline by offering prospects with selection and a superior visitor expertise.
The SabreMosaic platform will enable us to optimize affords, improve buyer interactions, and acquire a aggressive edge available in the market.”
SabreMosaic, designed with a modular method, permits Virgin Australia to function in a hybrid atmosphere because it transitions to a full Supply and Order ecosystem.
The airline will combine over 40 merchandise throughout the retail lifecycle, with implementation of the Supply Administration suite—SabreMosaic Air Value IQ™ and SabreMosaic Ancillary IQ™—already underway.
Lengthy-Time period Strategic Settlement and Expanded Distribution
As a part of the expanded partnership, Virgin Australia and Sabre have prolonged their present airline IT and international distribution system (GDS) agreements.
This ensures the continued distribution of Virgin Australia’s conventional content material and future New Distribution Functionality (NDC) content material via Sabre’s international community of journey consumers.
Virgin Australia will even keep its use of SabreSonic PSS and different Sabre options throughout its transition to the Supply and Order atmosphere.
Finish-to-Finish Retailing Options with SabreMosaic
The SabreMosaic platform affords a full vary of retailing options throughout the journey lifecycle, together with Supply, Order, Settle, and Supply capabilities.
It permits airways to create dynamic, customized affords, streamline transactions, and handle advanced journey wants.
Powered by Google’s AI expertise, SabreMosaic’s knowledge intelligence toolkit will additional improve decision-making for airways.
“Virgin Australia has been instrumental in the development of SabreMosaic, contributing valuable insights to shape the platform’s capabilities,” mentioned Garry Wiseman, Chief Product and Know-how Officer, Sabre Journey Options.
This partnership with Sabre units the stage for Virgin Australia to steer the business in trendy airline retailing, providing a next-generation journey expertise to its prospects.
