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Vacation spot Canada Unveils Tourism Wealth & Wellbeing Index Reworking Tourism’s Function in Empowering Communities and Driving Progress Throughout Canada
Friday, February 14, 2025
Vacation spot Canada has launched a groundbreaking measurement software that goes past conventional metrics like customer spending and arrivals to judge the broader advantages tourism brings to Canadians. The Tourism Wealth & Wellbeing Index highlights the sector’s position in empowering communities, preserving cultural heritage, defending pure belongings, and driving financial progress. It underscores tourism’s potential to strengthen native economies whereas enhancing Canada’s international competitiveness.
The long-term progress of tourism requires a steadiness between financial beneficial properties and very important components corresponding to employment, infrastructure, and transformative experiences. The Index gives a framework to measure these contributions by six interconnected parts that drive income, increase the tax base, gas reinvestment, and guarantee long-term prosperity for communities throughout the nation:
Financial system: Assesses tourism’s contribution to sustainable financial progress and prosperity.
Employment: Focuses on inclusivity and the creation of high quality, accessible, and various jobs.
Enablement: Measures the impression of tourism on infrastructure that helps each tourism and native communities, guaranteeing long-term sustainability.
Setting: Examines tourism’s environmental footprint, together with sustainability practices and useful resource administration.
Engagement: Evaluates tourism’s position in fostering social inclusion and preserving cultural heritage.
Expertise: Seems to be at how tourism enriches lives by offering transformative and memorable experiences.
The Index serves as a strategic software for trade leaders, policymakers, and companies, providing data-driven insights and greatest practices to information decision-making. With tourism anticipated to outpace the expansion of the broader Canadian financial system, strategic investments will probably be essential to make sure that communities throughout the nation are well-positioned to grab rising alternatives.
“We know that Canadian tourism goes beyond dollars and cents. It’s an engine for promoting sustainability, bringing people together and creating shared cultural understanding. People across the country, from small towns to large cities, are participating in the tourism economy, and with Destination Canada’s innovative new tool, we will be able to better measure and understand their impact so that we can better support and invest in their work going forward. Once again, Canada’s tourism sector is leading the way,” mentioned the Honourable Pascale St-Onge, Minister of Canadian Heritage, Minister of Tourism and Minister chargeable for the Financial Growth Company of Canada for the Areas of Quebec.
“As global competition intensifies, Canada must seize tourism’s full potential to drive economic prosperity and create thriving, resilient communities,” mentioned Marsha Walden, President & CEO of Vacation spot Canada. “We developed this Index with the understanding that economic growth doesn’t exist in isolation—it’s part of a larger ecosystem where vibrant communities, cultural preservation, and environmental stewardship are indispensable. By considering tourism’s impact across all metrics, we can deliver longer-term benefits that support communities and secure Canada’s position as a leader in sustainable tourism.”
The Index serves as a cornerstone of Vacation spot Canada’s Tourism 2030 Technique – A World of Alternative, a complete roadmap geared toward unlocking the total potential of Canada’s tourism sector. Aligned with international requirements such because the United Nations’ Sustainable Growth Targets (SDGs) and the Measuring the Sustainability of Tourism (MST) initiative, the framework was offered to the UN Tourism Professional Group on Measuring the Sustainability of Tourism final yr.
The inaugural Tourism Wealth & Wellbeing Index Report introduces the Index’s idea and methodology, highlights key financial, social, and environmental developments impacted by tourism throughout the nation, and gives detailed profiles for every province and territory. It emphasizes Canada’s distinctive strengths, showcases greatest practices, and celebrates the range inside every area.
The Digital Index and Report are accessible by the award-winning Canadian Tourism Information Collective, a safe nationwide platform for sharing and accessing tourism knowledge.
Drawing on knowledge from over 100 sources and 30 indicators grouped into six core indices, the Wealth & Wellbeing Index gives a complete view of tourism’s contributions on the nationwide, provincial, and territorial ranges. Future updates will increase these insights, providing regional and community-level knowledge to assist focused methods and investments.
Key Insights from the Index
Canadian Tourism Drives GDP GrowthCanada’s tourism GDP grew by 9.5% in 2023, underscoring the sector’s important position in financial restoration and resilience. This progress highlights tourism’s potential to sustainably leverage Canada’s pure sources, corresponding to parks and conservation areas, creating various alternatives for communities. Provinces like Ontario stand out for main customer spending, cementing tourism as a pillar of financial stability.
Tourism Fuels Infrastructure DevelopmentTourism drives the enlargement of multi-modal connectivity, enhancing high quality of life for residents and vacationers. The sector is instrumental in strengthening transportation networks, connecting Canada coast-to-coast, supporting the supply of products and providers, and enhancing customer experiences. British Columbia, Ontario, and Quebec lead in air, rail, and regional connectivity.
Tourism Promotes Enterprise DiversityTourism is one among Canada’s most inclusive sectors, with ladies proudly owning 20% of tourism companies and immigrants proudly owning 36%. Throughout the nation, the sector fosters inclusivity, social integration, and financial resilience, guaranteeing its advantages are extensively shared.
Canadians Acknowledge Tourism’s ValueTourism continues to make a significant impression on Canadian communities, with public approval constantly above 80%. Canadians acknowledge tourism’s constructive contributions, reflecting its position in strengthening neighborhood engagement and fostering openness nationwide.
