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UN Tourism Marks fiftieth Anniversary at FITUR 2025, Uniting Business Leaders to Form the Way forward for Journey with Know-how and Funding
Saturday, January 25, 2025
On the event of FITUR 2025, the United Nations Tourism Group celebrated its fiftieth anniversary with a prestigious gathering of worldwide leaders and trade consultants. The milestone occasion highlighted the group’s enduring dedication to fostering peace, cultural understanding, and sustainable progress by way of the facility of tourism.
Reflecting on its achievements over 5 a long time, UN Tourism used the platform of the famend commerce honest to stipulate its formidable imaginative and prescient for the longer term. The following chapter will deal with empowering innovation, encouraging technological developments, and driving elevated investments in tourism to make sure its position as a transformative power for good.
The occasion served as a rallying name for the trade to embrace contemporary concepts and forward-thinking options, laying the groundwork for a extra inclusive and resilient sector. By uniting stakeholders from across the globe, UN Tourism underscored its dedication to making sure tourism continues to thrive as a pillar of financial prosperity and cross-cultural connections.
As FITUR 2025 unfolded, the golden jubilee grew to become a logo of each reflection and renewal, reaffirming UN Tourism’s mission to form a brighter, extra sustainable future for generations to come back.
UN Tourism Secretary-Normal Zurab Pololikashvili stated: “As UN Tourism celebrates 50 years, FITUR meets for the 45th time. Together, we have helped shape global tourism, building bridges between the public and private sectors, promoting dialogue and cooperation and advancing shared priorities around innovation, sustainability and resilience.”
Strategic Conferences at FITUR 2025As a part of FITUR 2025, UN Tourism management engaged in a sequence of strategic discussions with key world stakeholders, together with Tourism Ministers, enterprise leaders, and representatives from its Member States. These high-level conferences highlighted the group’s dedication to advancing the tourism agenda on a worldwide scale.
Tourism Investments Take the SpotlightIn Madrid, UN Tourism hosted a particular Funding Breakfast in partnership with the Improvement Financial institution of Latin America and the Caribbean (CAF). This unique occasion introduced collectively trade consultants to discover alternatives and challenges in fostering tourism investments throughout Latin America and the Caribbean.
In the course of the breakfast, UN Tourism unveiled its newest additions to the “Tourism Doing Business” Funding Tips, that includes detailed insights on the funding landscapes of Panama and Brazil—the companion nation for FITUR 2025. These assets goal to empower stakeholders with actionable methods to strengthen regional tourism infrastructure and alternatives.
Advancing Accessible TourismReinforcing its dedication to inclusivity, UN Tourism joined forces with AccessibleEU to host a groundbreaking aspect occasion on January 23, titled “Accessible Tourism: Harnessing the Benefits of Inclusive Destinations for Companies and People.”
Organized in collaboration with the ONCE Basis, the European Community for Accessible Tourism, and ILUNION Acesibilidad, the occasion celebrated progress in making locations extra accessible to guests of all skills. Discussions targeted on infrastructure challenges and leveraging innovation to boost accessibility, emphasizing the financial and social advantages of inclusive tourism.
Strengthening the Community of Affiliate MembersFITUR 2025 additionally served as a platform for UN Tourism to increase its Affiliate Member community. A particular “Affiliate Members Corner” highlighted the theme “Targeting Traveler Segments,” exploring potential development areas and methods for locations to diversify their tourism choices.
UN Tourism additional solidified its alliances by signing new Memorandums of Understanding with Affiliate Member CIFFT (Audiovisual Tourism Promoting). This collaboration goals to drive creativity and innovation in tourism advertising by way of impactful visible storytelling.
FITUR 2025 showcased UN Tourism’s proactive strategy to shaping a sustainable, inclusive, and forward-thinking tourism sector, reaffirming its dedication to fostering world collaboration and innovation.
