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Tourism Promotions Board and Japanese Tourism Stakeholders Forge New Partnerships, Producing PHP 31M in Leads
Monday, November 11, 2024
The Tourism Promotions Board (TPB) Philippines, in collaboration with the Division of Tourism Central Visayas Regional Workplace, efficiently hosted the ‘Love the Philippines Japan Mega Familiarization Tour’ from October 24 to 27, 2024. This massive-scale occasion introduced collectively 76 Japanese journey brokers, company consumers, academic tourism representatives, and media professionals, providing them a novel alternative to expertise the Philippines’ various journey choices firsthand, particularly tailor-made for the Japanese market.
The tour featured a dynamic business-to-business networking session held on the Fili Resort NUSTAR Cebu Ballroom, the place 98 Philippine sellers offered their newest services and products. This networking session facilitated a formidable 2,459 enterprise exchanges, producing PHP 31,633,449 in potential income and strengthening tourism ties between Japan and the Philippines.
Individuals had been additionally taken on excursions throughout six distinguished locations: Cebu, Bohol, Iloilo, Boracay, Palawan, and Davao. This itinerary included property inspections, vacation spot excursions, and networking actions throughout numerous provinces, showcasing the vary of experiences obtainable to Japanese vacationers.
“Programs like the Japan Mega Familiarization Tour are vital in positioning the Philippines as a premier travel destination,” mentioned TPB Chief Working Officer Maria Margarita Montemayor Nograles.
“Japanese travel agents can envision our country as a top destination and promote us to their clients with newfound enthusiasm through the meaningful experiences offered during the tour,” she added.
Japan stays a key supply of worldwide guests for the Philippines, rating fourth in 2019 with 682,788 arrivals and third in 2024 with 293,658 guests from January to October, accounting for six.62% of whole arrivals. The TPB organized this familiarization tour to replace Japanese tourism stakeholders on the Philippines’ tourism readiness, encourage confidence within the nation’s post-pandemic journey enchantment, and introduce curated experiences geared toward Japanese vacationers. The occasion additionally highlighted new direct flight routes, additional emphasizing ease of entry for all worldwide vacationers.
The success of the 2024 Love the Philippines Japan Mega Familiarization Tour was made attainable by means of the assist of occasion companions, together with Aboitiz GMR Megawide Cebu Airport Company, Cebu Pacific, Fili Resort NUSTAR Cebu, Japanese Affiliation of Journey Industries Cebu (JATIC), Korean Air, New Goldmines Excursions and Travels Company, Philippine Airways, and SoftBay eSIM Japan.
TPB additionally extends its gratitude to main sponsors similar to Badian Island Wellness Resort, Bai Resort, BE Resort Mactan, Belmont Resort Mactan, Bluewater Maribago, Cebu Seaside Membership, Citadines Resort, Costabella Tropical Seaside Resort, Crimson Resort and Spa Mactan, JPark Island Resort and Waterpark, Marco Polo Cebu, Plantation Bay Resort, Quest Resort, Savoy Resort Mactan, Shangri-La Mactan, Shangri-La Resort and Spa Boracay, Summit Galleria Resort, Tambuli Resort, The Bellevue Resort Bohol, The Reef Island Resort, and Waterfront Resort Cebu Metropolis, whose contributions helped create a seamless and enriching expertise for all individuals.
Further thanks are prolonged to sponsors together with Bohol Seaside Membership, Dusit Thani Mactan, Movenpick Resort and Spa Boracay, QQ English, and Sheraton Resort Cebu, whose assist enhanced individuals’ publicity to the Philippines’ distinctive choices and famend hospitality.
