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Tourism Minister Highlights Kerala Journey Mart in Kochi as a Increase for International Tourism Development
Thursday, September 5, 2024
The twelfth version of the Kerala Journey Mart (KTM-2024) is gearing as much as set new milestones because it returns to Kochi from September 26 to 29. In keeping with Tourism Minister Shri P A Mohamed Riyas, the occasion is anticipated to exceed earlier data, with an amazing response from each home and worldwide patrons.
Talking at a press convention, Shri Riyas highlighted the distinctive significance of KTM, noting its position as a profitable mannequin of government-industry collaboration. Over the previous 24 years, the biennial occasion has turn out to be a key contributor to the outstanding development of Kerala’s tourism sector. The four-day occasion guarantees to showcase the perfect of the state’s journey choices, reinforcing Kerala’s place as a world tourism hub.
“KTM has over the years contributed significantly to market Kerala’s vast tourism potentialin other states and abroad,” the Minister mentioned.
Whereas KTM is making hectic efforts to see the occasion a powerful success, Kerala Tourism isalso mounting campaigns specializing in home and worldwide markets, he mentioned.
Within the prevailing circumstances, these campaigns can even give prominence to Wayanad,devastated by the current pure catastrophe. Although the calamity affected solely a particulararea, it has impacted the move of vacationers to different components of the district. The campaigns willseek to market the entire of Kerala together with Wayanad. The social media marketing campaign with thecatch phrase “Ente Keralam Ennum Sundaram” (My Kerala is ever lovely) is a part of thiscampaign, he mentioned.
The federal government sees KTM as a path resulting in the imaginative and prescient of turning Kerala right into a ‘touriststate,’ he mentioned.
Shri E M Najeeb introduced the Kerala Journey Mart (KTM) Society’s contribution to the Chief Minister’s Misery Reduction Fund throughout a ceremony, with the handover happening within the presence of Tourism Minister Shri P A Mohamed Riyas. In the course of the occasion, the Minister additionally unveiled the cellular app for KTM 2024, which is offered for obtain on each Android (Google Play Retailer) and iOS (App Retailer) platforms.
Attending the press meet had been Tourism Secretary Shri Ok Biju, Tourism Director Smt Sikha Surendran, KTM Society President Shri Jose Pradeep, KTM Society Secretary Shri Swaminathan S, and previous presidents Shri E M Najeeb and Shri Child Mathew Somatheeram. Organized by the Kerala Journey Mart Society, the upcoming version of KTM has already seen an unprecedented response, with home purchaser registrations surpassing 2,035—doubling the earlier excessive of 1,305 set in 2018. The worldwide purchaser registrations stand at 808, representing 76 international locations.
KTM-2024 will probably be held on the Sagara-Samudrika Conference Centre on Willingdon Island, with an inaugural ceremony adopted by three days of enterprise classes. On the ultimate day, September 29, the Expo will open to the general public. Among the many worldwide patrons, the UK leads with 67 individuals, adopted by 60 from the Gulf, 55 from the US, 34 from Russia, and 245 from the remainder of Europe. African international locations contribute 41 patrons, with the remaining individuals coming from East Asia. Domestically, Maharashtra tops the listing with 578 patrons, adopted by Delhi (340) and Gujarat (263).
The occasion will function 344 stalls throughout eight classes, with assist from numerous state companies and the tourism {industry}, backed by the Kerala Tourism Division. KTM 2024 is being hailed as a “total digital revolution,” with new software program facilitating seamless B2B conferences. In step with Kerala’s dedication to sustainability, the occasion will strictly adhere to inexperienced protocols.
Previous KTM-2024, a pre-mart tour will happen from September 22 to 26, involving media, vloggers, and influencers. A post-mart tour for choose patrons will run from September 30, highlighting the fantastic thing about Kerala.
This yr’s version will place particular emphasis on selling Kerala as a marriage vacation spot, with its beautiful seashores, backwaters, tea gardens, and luxurious landscapes making it a really perfect setting for memorable ceremonies. Kerala’s cultural richness and culinary range, mixed with wonderful infrastructure and transportation, improve its enchantment as a prime vacationer vacation spot.
KTM 2024 can even give attention to Accountable Tourism and strengthening MICE (Conferences, Incentives, Conferences, and Exhibitions) tourism. The success of the G20 working group’s assembly at Kumarakom and Kovalam final yr highlighted Kerala’s potential in internet hosting large-scale occasions. Moreover, cruise tourism will probably be a key focus, with organizers aiming to draw vital curiosity from this sector.
The earlier version of KTM in 2022 witnessed over 55,000 enterprise interactions, with 1,134 patrons (234 from overseas) and 302 vendor stalls, setting a robust basis for an much more profitable KTM-2024.
