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Tourism Eire’s Conferences and Occasions Business Shines at Unique Roadshow in Lyon and Paris, Showcasing Itself as a Premier Vacation spot for French Enterprise Occasions Patrons
Saturday, November 16, 2024
Eire is showcasing itself as a premier vacation spot for Enterprise Occasions to round 60 MICE (conferences, incentives, conferences, and occasions) patrons in France this week by way of a devoted B2B roadshow in Lyon and Paris. Eight tourism organizations from Eire are actively collaborating on this initiative.
The roadshow options dynamic shows, one-on-one enterprise conferences, and networking periods, providing Irish tourism corporations a major platform to have interaction with key French patrons. The intention is to encourage these patrons to think about Eire for his or her upcoming conferences and incentive packages, boosting the stream of Enterprise Occasions from France to Eire.
The company conferences, occasions, and incentive journey sector, generally known as Enterprise Occasions, is a major contributor to financial development. Characterised by its excessive worth and alignment with midweek and low season journey, this phase completely enhances Tourism Eire’s strategic concentrate on growing worldwide tourism income past the height summer season months.
David Boyce, Tourism Eire’s Head of Enterprise Occasions and Luxurious, stated: “We’re delighted that so many key French MICE patrons are taking the time to come back and meet with our companions from Eire in Lyon and Paris. Our intention is to encourage these journey professionals about all that Eire has to supply their purchasers.
“Tourism Ireland’s goal is to enable thousands of commercial Business Events meetings – connecting our tourism partners from Ireland with overseas buyers to grow Business Events and support tourism enterprises right across the island. To date in 2024, we have invested around €2.5 million in the area of Business Events and have facilitated over 7,000 commercial meetings. Our French roadshow this week is another valuable platform for our partners from Ireland to showcase and sell their products and services, to ensure they win a greater share of the buyers’ business in 2025 and beyond.”
“Meet in Ireland” is the official model representing the island of Eire for MICE (conferences, incentives, conferences, and occasions) initiatives.It represents a collaborative effort between Tourism Eire, Fáilte Eire, and Tourism Northern Eire, uniting their experience to place Eire as a top-tier vacation spot for enterprise occasions.
