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Tourism Eire Unveils a Fascinating Take a look at Eire’s Halloween Origins Via a New Marketing campaign
Friday, September 13, 2024
Tourism Eire has unveiled its newest marketing campaign, ‘Home of Halloween,’ on September twelfth. As autumn approaches, the marketing campaign goals to spotlight Halloween as a singular draw for visiting the island of Eire in the course of the fall season. The multi-market initiative is designed to seize the eye of potential vacationers in time for autumn trip planning.
Halloween, celebrated globally, has its roots in Celtic tradition, originating on the island of Eire practically 2,000 years in the past. To rejoice this, the marketing campaign kicks off with a visually putting 60-second movie. The movie begins in black and white to evoke a way of historical past and uniqueness, earlier than transitioning to vibrant colours that showcase trendy Halloween festivities. It options iconic Irish landscapes resembling Poulnabrone Dolmen, the Big’s Causeway, Derry-Londonderry, Craggaunowen Crannóg, and Newgrange.
The marketing campaign will probably be broadcasted by way of a mix of TV, cinema, and digital platforms throughout 12 main tourism markets, together with Britain, the USA, Canada, Australia, Germany, France, Spain, Italy, the Netherlands, Nordics, Austria, and Switzerland.
By selling seasonal occasions like Halloween, Tourism Eire goals to increase the tourism season and encourage year-round visits. Simply as St. Patrick’s Day attracts early spring vacationers, Halloween serves as an genuine cause to discover the island of Eire throughout mid-autumn.
Alice Mansergh, Chief Govt of Tourism Eire, stated: “As seasons change and people begin planning autumn trips, we’re excited to launch our new ‘Home of Halloween’ campaign today in 12 key overseas markets. Halloween is one of the world’s favourite festivals but not everyone knows that it originated here in Celtic culture around 2,000 years ago. At Tourism Ireland, we’ve worked with academics and experts to trace the story back and then bring it to life, through scenery, storytelling and culture, with modern-day appeal, given the fabulous festivals there are to enjoy across the island. We look forward to welcoming visitors and bringing valuable tourism business to communities across the island in the autumn season.”
Festivals presently of 12 months foster a vibrant sense of group and connection. Highlights embody Derry Halloween, Europe’s largest Halloween competition, and the Púca Competition in Eire’s Historic East, which honors Eire because the birthplace of Halloween. Moreover, Dublin hosts the Bram Stoker Competition, whereas Limerick, Longford, and Waterford function the ‘Fire and Shadows’ processions. Galway’s Macnas parade and quite a few different occasions additionally contribute to the wealthy tapestry of celebrations, all supported by native authorities, Fáilte Eire, and Tourism Northern Eire.
For this marketing campaign, Tourism Eire collaborated with Dr. Kelly Fitzgerald, Head of the Faculty of Irish, Celtic Research, and Folklore at College School Dublin, and Clodagh Doyle from the Irish Folklife Division of the Nationwide Museum of Eire. Their experience ensured the marketing campaign authentically traced Halloween’s origins and referenced documented traditions. In the present day, guests can take pleasure in quite a lot of thrilling Halloween festivals throughout the island of Eire.
Clodagh Doyle, Irish Folklife Division of the Nationwide Museum of Eire, stated:“Halloween as we know it today, certainly has its origins in Ireland. It is deeply rooted in the ancient Celtic festival of Samhain which marked the end of the harvest season and dates back more than 2,000 years. From traditions to archaeological sites to incredible artefacts, there are remnants of the origins of Halloween everywhere on the island of Ireland, if you know where to look!”
Dr Kelly Fitzgerald, Head of the Faculty of Irish, Celtic Research and Folklore at College School Dublin, stated:“I believe it is time for Ireland to reclaim its strong connections to Samhain, to recapture its past but recognise what the holiday contributes to the present. The festival is a wonderful space to celebrate the original traditions of Samhain and Púca Festival in County Meath and Derry Halloween really capture the essence of Halloween with storytelling, entertainment and fancy dress.”
