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Tourism Authority of Thailand Hosts Beijing Roadshow to Enhance Chinese language Arrivals to Bangkok, Chiang Mai, Phuket, and Pattaya
Monday, September 16, 2024
The Tourism Authority of Thailand (TAT) not too long ago hosted the China Roadshow, Beijing Station 2024, to spice up Chinese language vacationer arrivals in Thailand. This occasion noticed TAT main a delegation of journey operators and companions to have interaction with Chinese language journey corporations, with the objective of enhancing tourism and fostering stronger ties between the Thai and Chinese language tourism sectors.
Whereas Chinese language vacationers are well-acquainted with main Thai locations like Bangkok, Chiang Mai, Phuket, Pattaya, and Koh Samui, lesser-known cities resembling Phang Nga, Krabi, Rayong, and Trat are wealthy in cultural experiences and poised to draw extra guests.
A key component of the promotional effort is the “5 Must Dos” idea, which emphasizes:
Should Eat: Take pleasure in native delicacies
Should See: Immerse in charming tradition
Should Search: Discover hidden gems and must-visit spots
Should Purchase: Buy beautiful handicrafts
Should Beat: Tackle thrilling sports activities that problem the physique and thoughts
New tourism merchandise are tailor-made to supply Chinese language guests distinctive experiences, together with Thai cooking lessons, conventional Thai therapeutic massage, Muay Thai coaching, and pure experiences like bathing and making ready meals for elephants.
Subsequent yr, Thailand will commemorate the sturdy relationship with China by declaring 2025 the “Amazing Thailand Grand Tourism Year.” TAT has scheduled quite a few occasions in collaboration with the Chinese language authorities, together with Songkran, Chinese language New 12 months, Loy Krathong, and the Wai Kru Muay Thai Pageant to welcome Chinese language vacationers all year long.
At present, flights from 42 Chinese language cities to Thailand cowl most of China. Though flight availability has not but absolutely returned to pre-pandemic ranges, TAT is actively working with Chinese language and Thai airports, airways, and the Civil Aviation Administration of China (CAAC) to revive flight providers.
To streamline journey for Chinese language vacationers, Pakkanan Winitchai, director of the TAT Beijing Workplace, introduced changes to flight operations, together with constitution flights designed to deliver guests to key vacationer locations in Thailand.
TAT goals to draw 7.389 million Chinese language vacationers this yr, with the federal government setting a goal of 8 million. Over the following 4 months, TAT plans to spotlight Thailand’s distinctive choices in comparison with northern and northeastern China, together with its local weather and delicacies, to generate curiosity.
Regardless of earlier security considerations from Chinese language vacationers, Sisdivachr Cheewarattanaporn, president of the Affiliation of Thai Journey Brokers (ATTA), reassured that these considerations have diminished. He affirmed that Thailand’s tourism providers have seen vital enhancements.
