Dwelling
»
HOTEL NEWS
»
The Ritz-Carlton Makes Daring Style Debut with Unique Late Checkout Collaboration
Tuesday, October 1, 2024
Late Checkout A Ritz Carlton Story
The Ritz-Carlton steps into the world of style with a groundbreaking collaboration, launching its first-ever capsule assortment in partnership with Madrid’s trendsetting menswear model, Late Checkout. The gathering, titled “Late Checkout: A Ritz-Carlton Story,” presents 9 rigorously curated items that mix on a regular basis luxurious with a contact of playfulness and class.
A Fusion of Trendy Design and Timeless Class
The gathering, a fusion of Late Checkout’s signature hotel-inspired aesthetic with The Ritz-Carlton’s iconic lion and crest, gives a recent tackle luxurious style. Crafted with premium supplies, daring graphics, and impeccable tailoring, the items seamlessly seize the essence of recent magnificence—an embodiment of the easy type that defines The Ritz-Carlton expertise.
Supporting this assortment is a visually fascinating marketing campaign movie, directed by Rogelio and produced by Little Spain. The movie stars award-winning actor Josh Hutcherson, whose efficiency provides an intriguing layer to the gathering’s distinctive narrative, mixing the gathering’s whimsical but polished power with the luxurious world of The Ritz-Carlton.
A Daring Collaboration
Based in 2019, Late Checkout has rapidly made a reputation for itself within the style world by embracing daring, progressive designs that merge shade, humor, and high-end craftsmanship. Drawing inspiration from jet-set life and the limitless intrigue of resorts, Late Checkout creates collections which are each aspirational and eccentric. This collaboration marks a brand new chapter for each manufacturers, the place the timeless legacy of The Ritz-Carlton meets the cutting-edge way forward for style.
“The launch of this capsule collection is an exciting moment for The Ritz-Carlton,” stated Jamie Kerr, VP and World Model Chief of The Ritz-Carlton. “We’ve always been dedicated to offering luxury in new and innovative ways, and our collaboration with Late Checkout allows us to combine our timeless elegance with a fresh, modern aesthetic. Together, we’re providing our guests with a new way to experience The Ritz-Carlton—one that’s wearable, chic, and full of character.”
Key Items of the Assortment
The “Late Checkout: A Ritz-Carlton Story” capsule assortment encompasses a vary of versatile wardrobe staples designed to be each refined and playful. Standout items embrace co-branded tailor-made jackets adorned with Late Checkout’s signature key-zip element, a gentle V-neck sweater in child blue and ecru, and glossy white tees that includes co-branded logos. Each bit is designed to supply an ideal stability between magnificence and informal wearability, making certain that wearers really feel fashionable in any setting.
“When The Ritz-Carlton approached us for this collaboration, we were instantly excited,” stated Alex Turrion, Artistic Director of Late Checkout. “Our brand has always centered around the world of hotels, so partnering with The Ritz-Carlton was a natural fit. The collaboration allowed us to express our narrative in new and exciting ways, and the campaign video reflects our shared vision of leaving things better than how we found them—whether it’s a hotel stay or the feeling you get from wearing our clothes.”
A Cinematic Strategy to Style
The marketing campaign movie accompanying the gathering is impressed by real-life moments of excellence crafted by The Ritz-Carlton’s devoted associates. Directed by Rogelio and produced by Little Spain, the movie stars Josh Hutcherson as a diligent Ritz-Carlton worker who encounters Mr. Wong, a frazzled father of two searching for refuge at The Ritz-Carlton, Hong Kong after his dwelling floods. The movie’s retro-inspired units, daring shade palettes, and quirky characters present a whimsical but polished backdrop, with Hutcherson’s deadpan supply including a playful tone. All through the story, The Ritz-Carlton’s signature care and legendary service are evident, making certain that Mr. Wong and his household depart in higher spirits than after they arrived.
“It was a thrill to be part of this project,” stated Hutcherson, who additionally served as government producer of the movie. “Collaborating with The Ritz-Carlton and Late Checkout was an opportunity to bring both brands’ unique visions to life in a fun, fresh way. The film allowed us to tell the story of The Ritz-Carlton’s renowned service through a creative and narrative-driven approach that perfectly complements the playful spirit of Late Checkout.”
The Launch of Late Checkout: A Ritz-Carlton Story
The unique “Late Checkout: A Ritz-Carlton Story” capsule assortment will probably be obtainable beginning October 1, 2024, by means of The Ritz-Carlton Retailers and on choose Chinese language e-commerce platforms. Moreover, the gathering will debut in a curated retail expertise at The Ritz-Carlton, Amelia Island, on October 19, providing visitors an opportunity to expertise the posh of The Ritz-Carlton in a complete new method.
