Friday, November 1, 2024
The Caribbean area made a notable impression on the 2024 Worldwide Tourism Honest (FIT) in Argentina, establishing a robust presence amid record-breaking attendance.
Held from September 28 to October 1 at La Rural Conference Heart, FIT drew over 135,000 guests, marking an 8% enhance in comparison with final yr and underscoring the truthful’s rising prominence in Latin America’s journey business.
EM Advertising and marketing, an allied member of the Caribbean Tourism Group (CTO), was instrumental in orchestrating the Caribbean’s participation on this influential occasion.
“This year’s success at FIT reflects the Caribbean’s rising popularity in Latin America,” said Elsa Petersen, Founder and CEO of EM Advertising and marketing.
“The event provided an excellent platform to highlight the Caribbean’s cultural and natural attractions, paving the way for new partnerships and bolstering confidence in the region as a premier international travel destination.”
Key Highlights from FIT 2024
Enterprise Appointments: The Caribbean delegation secured 6,114 enterprise appointments, reflecting a 39% rise from the earlier yr.
B2B Conferences: FIT facilitated 7,445 conferences by means of its B2B system.
Regional Outreach: EM Advertising and marketing coordinated over 30 conferences with operators from numerous Latin American international locations, together with Brazil, Argentina, Uruguay, Paraguay, Ecuador, Colombia, Mexico, and Peru.
“The Latin American market offers a valuable strategic opportunity for Caribbean tourism,” remarked Dona Regis-Prosper, Secretary-Normal and CEO of the CTO.
“By deepening our partnerships with Latin American stakeholders, we’re dedicated to creating sustainable tourism ventures that profit each areas.
This collaboration is crucial in advancing journey experiences and market development for the Caribbean.”
Highlight on Caribbean Locations
Among the many many Caribbean nations represented, Antigua and Barbuda attracted important consideration at their devoted sales space, showcasing the distinctive enchantment of their islands.
With Latin America producing over 34 million outbound vacationers annually, FIT has grow to be the area’s foremost tourism exhibition, anticipated to broaden additional in its subsequent version.
Tags: 2024 Worldwide Tourism Honest (FIT), American international locations, Antigua And Barbuda, argentina, brazil, caribbean, caribbean locations, Caribbean Tourism Group (CTO), colombia, ecuador, Worldwide tourism, La Rural Conference Heart, latin america, mexico, outbound vacationers, paraguay, Peru, Uruguay
