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Thailand’s ATTA President Leads The Cost For Strategic Tourism Development Via Advertising and marketing And Improvement Initiatives To Entice Chinese language Guests
Friday, March 28, 2025
Thailand’s ATTA president urges authorities assist to revive the Chinese language tourism market, calling for strategic advertising and marketing, roadshows, and improved infrastructure.
The newly appointed president of the Affiliation of Thai Journey Brokers (ATTA), Thanapol Cheewarattanaporn, is looking for elevated authorities assist for advertising and marketing efforts and improvement methods to revive the struggling Chinese language tourism market.
Elected for a two-year time period, Thanapol expressed his approval of the Cupboard’s current endorsement of the draft leisure advanced invoice however emphasised the significance of imposing strict on line casino laws and creating significant employment alternatives for Thai residents.
To deal with the present downturn, ATTA is planning a large-scale roadshow in Might focusing on second-tier cities in China, which can contain over 100 Thai operators and 400-500 Chinese language counterparts. Thanapol’s management goals to broaden the participation of operators from northern and southern provinces, additional creating tourism in these second-tier cities whereas enhancing Thailand’s MICE (conferences, incentives, conventions, and exhibitions) sector.
As well as, Thanapol highlighted the necessity for the federal government to enhance infrastructure to make sure a seamless journey expertise, thus sustaining Thailand’s competitiveness in opposition to different worldwide locations.
Tourism Minister Sorawong Thienthong has additionally introduced a home tourism co-payment initiative, which features a 3.55 billion baht price range to assist 1 million bookings. This plan will subsidize lodging charges by 40% in main cities and 50% in second-tier cities, providing a most of three,000 baht per evening per particular person for as much as ten bookings throughout this system.
In the meantime, the Tourism Authority of Thailand is internet hosting the Wonderful Thailand Pageant 2025 on the Queen Sirikit Nationwide Conference Heart till the tip of March, anticipating to attract roughly 130,000 guests over 5 days.
Beneath Thanapol’s management, ATTA is poised for vital progress because it goals to rejuvenate Thailand’s tourism business and as soon as once more entice international guests.
