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Thailand Tourism Authority Hosts Prestigious Showcase at New York Style Week
Monday, September 9, 2024
The Thailand Tourism Authority (TAT), in collaboration with famend Thai designer Pipatchara, orchestrated an occasion titled ‘Unveiling Thailand’s Attraction: A 2024 Showcase’ together with ‘A Royal Gala Night’ to coincide with New York Style Week on the Mandarin Oriental. The events had been honored by Her Royal Highness Princess Ubolratana and attended by notable friends, media representatives, TAT associates, and Thailand fanatics. The occasions had been spearheaded by Ms. Thapanee Kiatphaibool, the TAT Governor.
The showcase highlighted the ‘5-Must Do’ experiences in Thailand, which included Should Style, Should Attempt, Should Purchase, Should Search, and Should See. It started with a Should Style phase, the place attendees savored natural Thai sweets, symbolizing the wealthy culinary heritage of Thailand. This was complemented by a Should Attempt of conventional Thai dance interpreted by fashionable train routines. The Should Purchase aspect emphasised Thailand’s burgeoning trend scene, showcased by the internationally acclaimed Thai model, Pipatchara, highlighting the style business’s position in selling native useful resource conservation and neighborhood involvement.
Ms. Thapanee mentioned “Here in New York, we are showcasing the five essential experiences in Thailand, each representing a facet of the kingdom’s unique charms, from food, fashions, and arts and crafts to culture and scenery. Through these special showcases, we’re inviting travellers to discover our beautiful country, experience our culture in new ways, and witness how we’re shaping the future of tourism.”
A Should Search function showcased digital actuality movies that provided a digital tour of Thailand’s lesser-known locales. Moreover, conventional Thai work by artist Subannakit Kraikum, depicting the nation’s tradition and festivities, adorned the venue, finishing the Should See facet of the showcase.
Ms. Pipatchara mentioned “A key element to creating our art is the Thai local community being a focal part of our process. The collection you see here today is our craft created with and by local artisans and members of our community. Today, we are proud to connect the fashion community with our Thai community.”
“The partnership with Pipatchara underscores TAT’s commitment to sustainable tourism that benefits visitors, communities, and the environment. Our initiatives include the STAR system and Thailand Tourism Awards to assess and recognise eco-friendly practices in the industry. Here in the US, our partnership with Tourism Cares aims to positively impact local communities,” Ms. Thapanee concluded.
The US stays a pivotal marketplace for Thailand, with greater than 930,000 American guests in 2023. From the beginning of the 12 months till August 21, Thailand welcomed 632,378 U.S. guests. With a aim to draw 1.13 million U.S. vacationers in 2024, TAT’s initiatives embrace the ‘Come Re-Discovery Your Thailand’ challenge with Virtuoso, the Thailand Significant Map with Tourism Cares, and an assortment of promoting endeavors, similar to a collaboration with HBO for the filming and promotion of ‘The White Lotus’ Season 3 in Thailand.
