House » THAILAND » TAT Introduces ‘Thailand Safe Travel Stamp’ To Guarantee Security And Entice Chinese language Vacationers Again Amid Rising Considerations Over Safety
Sunday, June 29, 2025
The Tourism Authority of Thailand (TAT) is introducing the Thailand Secure Journey Stamp, a brand new initiative designed to revive the arrogance of Chinese language vacationers following a pointy decline in arrivals. The stamp is designed to validate tourism companies as secure, reliable, and reliable, enjoying an important position in Thailand’s restoration in time for the Golden Week vacation.
This initiative comes at a crucial time, as current security incidents have considerably broken Thailand’s fame as a vacationer vacation spot. The Thailand Secure Journey Stamp is a part of a broader technique by TAT to make sure that resorts, eating places, procuring malls, and different tourism operators meet excessive security requirements, reassuring vacationers, notably from China, that they will go to with confidence.
The stamp will probably be awarded to eligible companies by August, following the completion of a radical screening course of. A committee is ready to be shaped in July to finalize the choice and screening standards. It will assist be sure that solely essentially the most dependable and secure tourism operators are included within the initiative.
This new certification effort builds on the sooner Sawasdee Nihao marketing campaign, which ran from Could 28 to June 1. Though the marketing campaign aimed to reverse the decline in Chinese language vacationer arrivals, it had restricted success. The initiative introduced collectively 400 tourism businesses and 200 influential Chinese language figures to advertise Thailand as a secure vacation spot. Nonetheless, the marketing campaign’s influence was not sufficient to stem the drop in guests, which has been exacerbated by a number of high-profile incidents which have eroded Chinese language vacationers’ belief.
There was a noticeable lower in Chinese language arrivals, with a considerable decline in numbers recorded between January 1 and June 22, 2025. Solely 2.17 million Chinese language vacationers visited Thailand throughout this era, which represents a 4.24% lower in comparison with the earlier 12 months. Traditionally, Chinese language guests have been the most important group of inbound vacationers to Thailand, however they’re now being outnumbered by Malaysian vacationers, who accounted for two.19 million arrivals in the identical interval.
In response to this decline, TAT has set an bold goal of attracting 6.9 million Chinese language vacationers in 2025. This aim requires an extra 4.73 million guests over the remaining months of the 12 months, placing vital strain on the business to draw extra vacationers and rebuild confidence.
A number of incidents have contributed to the deterioration of Thailand’s picture amongst Chinese language vacationers. Probably the most damaging occasions concerned the disappearance of a Chinese language movie star earlier this 12 months. The actor was lured to Thailand beneath the false premise of an audition and was then trafficked to a rip-off middle in Myanmar. This incident was broadly reported within the Chinese language media and sparked widespread concern of cross-border crime and kidnapping, with the next media protection additional damaging Thailand’s fame.
In response, the Thailand Secure Journey Stamp will probably be awarded primarily based on 4 key standards to make sure the very best requirements of security and trustworthiness. These standards embrace:
Security and safety of the premisesSecure cost methodsThe capability of workers to interact and talk effectively with worldwide guests.Accessibility and comfort of transportation
To qualify for the stamp, tourism operators should be legally registered companies that adjust to Thai tax rules and cling to the Security and Well being Administration (SHA) requirements, which had been launched in the course of the Covid-19 pandemic. These requirements concentrate on well being and security protocols designed to guard each vacationers and employees within the tourism sector.
Thailand already has a sturdy community of over 50,000 SHA-certified venues unfold throughout varied enterprise classes. These embrace:
22,092 eating places and meals outlets7,329 resorts and homestays1,547 leisure and vacationer attractions7,094 transport service providers2,074 tourism operators1,341 well being and sweetness services627 procuring malls and division stores275 sports activities exercise venues473 theatres and assembly spaces7,926 memento retailers
The distribution of the Thailand Secure Journey Stamps will start in August, following the completion of the screening course of. To additional increase vacationer confidence, TAT plans to launch promotional campaigns concentrating on Chinese language outbound vacationers in October. These campaigns will showcase the security and reliability of Thailand’s tourism sector and encourage vacationers to think about visiting the nation as soon as once more.
The tourism business has welcomed the introduction of the Thailand Secure Journey Stamp. Leaders throughout the sector have expressed their assist for the initiative, recognizing it as a well timed and needed step in restoring belief amongst each Chinese language and worldwide vacationers. The fast-track nature of this system is seen as a key ingredient in rebuilding confidence, notably amongst unbiased vacationers (FITs) who usually tend to worth security and comfort when selecting journey locations.
The Thailand Secure Journey Stamp initiative represents a major effort by TAT to get well from current setbacks within the tourism business. By guaranteeing that companies meet strict security requirements, this system goals to reassure Chinese language vacationers and encourage extra worldwide guests to return to Thailand within the coming months. With the added promotional campaigns and the backing of the business, this initiative might show pivotal in Thailand’s efforts to regain its place as a number one world journey vacation spot.
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