Friday, October 4, 2024
The Taiwan Tourism Administration (MOTC) celebrated the grand opening of its Taiwan Tourism Info Centre in Vancouver on October 2, 2024, marking a key initiative to boost Taiwan’s visibility within the Canadian market. This new middle goals to advertise Taiwan’s distinctive sights, tradition, and experiences to Canadian vacationers.
The official inauguration was graced by a number of dignitaries, together with Deputy Director Normal Belief Lin of the Tourism Administration, Angel Liu, Director Normal of the Taipei Financial and Cultural Workplace in Vancouver, Sylvia S.H. Lee, Director of the San Francisco Taiwan Tourism Workplace, and Tseng Chih-Ying, CEO of Lotus Journey Tech Group. Additionally in attendance have been Jeff Chang, Advertising and marketing Director for The Americas at China Airways, and Cotrina Yeh, Normal Supervisor of EVA Air’s Vancouver Department Workplace.
The Vancouver-based middle will act as a pivotal useful resource for vacationers, offering up-to-date details about Taiwan and forging strategic partnerships throughout Western Canada. This effort aligns with the broader objective of accelerating customer numbers to Taiwan and strengthening ties between the 2 areas.
“The 2024-2025 period is critical for revitalizing Taiwan’s tourism industry post-pandemic,” stated Deputy Director Normal Lin. “The Vancouver office is the first in the Americas under our global strategy to establish ten Taiwan Tourism Information Centers (TTICs), following recent openings in Mumbai, Jakarta, and Paris. This office is strategically positioned to drive Taiwan’s tourism growth in North America.”
The Taiwan Tourism Info Centre in Vancouver is about to supply bilingual assist in each Chinese language and English, making certain that Canadian vacationers can entry tailor-made assets for his or her journeys to Taiwan. Guests can schedule appointments for in-depth consultations, obtain promotional supplies, and discover multimedia assets that showcase Taiwan’s numerous choices. Along with serving as an data hub, the middle may also foster stronger partnerships between Taiwanese and Canadian journey companies.
Canada has emerged because the second-largest supply of vacationers to Taiwan from the Americas, underscoring the significance of this market. Tourism Administration Director-Normal Chou Yung-Hui emphasised that the objective is to draw 200,000 Canadian guests yearly. In 2023, Canadian tourism to Taiwan reached 70% of pre-pandemic ranges, a robust indication of the market’s potential. With its excessive tourist-to-population ratio, Canada is considered as a key participant in Taiwan’s future tourism progress. The Taiwan Tourism Administration is dedicated to selling Taiwan’s wealthy cultural heritage and pure magnificence to encourage much more Canadians to go to.
Conveniently positioned in Richmond Metropolis, Vancouver, close to the Richmond-Brighouse SkyTrain station and CF Richmond Centre Buying Mall, the workplace affords quick access to these in search of journey data. The grand opening occasion featured a efficiency by DJ Dungi Sapor from Taiwan’s Amis indigenous neighborhood, showcasing the island’s vibrant cultural range. In the course of the ceremony, Deputy Director Normal Belief Lin expressed optimism that the Vancouver workplace will play a vital function in Taiwan’s tourism targets. Angel Liu, Director of the Taipei Financial and Cultural Workplace in Vancouver, highlighted the workplace’s function in enhancing Taiwan’s picture and tourism providers in Canada.
To commemorate the launch, the Taiwan Tourism Administration has rolled out a sequence of SkyTrain commercials as a part of the “Taiwan Waves of Wonder” marketing campaign. In partnership with EVA Air and China Airways, the marketing campaign options charming pictures of Taiwan’s landscapes on Vancouver SkyTrain automobiles. Residents are inspired to share pictures of those commercials for an opportunity to win prizes, together with round-trip flights to Taiwan, inviting Vancouverites to discover the island’s magnificence firsthand.
Alongside the middle’s opening, a wide range of particular promotions are actually obtainable to worldwide guests. Highlights embrace the Taiwan “Lucky Draw,” providing NT$5,000 in spending cash, a buy-one-get-one-free deal on Excessive-Pace Rail tickets for routes south of Taichung, and discounted “Taiwan Pass” tickets that mix Excessive-Pace Rail, MRT, and Taiwan Vacationer Shuttle providers. The Taiwan Tourism Administration can also be providing half-day transit excursions, permitting guests to expertise a few of Taiwan’s prime sights even throughout quick stopovers.
