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Taiwan Tourism Makes Waves! Model 3.0 Marketing campaign Captivates Australia and New Zealand!
Monday, October 7, 2024
Taiwan Tourism is seeing a gentle progress in guests from Australia and New Zealand, with a complete of 54,251 arrivals between January and Could 2024. This determine represents 96.79% of the pre-pandemic ranges from the identical interval in 2019.
The surge in curiosity from Australian and New Zealand (AUNZ) vacationers is predicted to proceed, with Tourism Analysis Australia forecasting outbound tourism spending by Australians to exceed AUD 6 billion in 2024, surpassing pre-pandemic figures. Taiwan’s mixture of pure magnificence, wealthy tradition, environment friendly transportation, and welcoming individuals is making it a high vacation spot for AUNZ vacationers resuming worldwide journeys.
Uncover Taiwan’s Variety
Taiwan, a jewel of East Asia, affords a mix of vibrant cultures, breathtaking landscapes, and unforgettable culinary experiences. From the bustling streets of Taipei to the serene great thing about Alishan, Taiwan affords one thing for each traveler.
In Taipei, guests can discover the long-lasting Taipei 101, expertise the religious serenity of Longshan Temple, and uncover centuries of historical past on the Nationwide Palace Museum. The island’s pristine pure landscapes, equivalent to Alishan’s well-known sunrises, and coastal mountain climbing trails, are simply accessible for nature lovers.
Sports activities lovers can take pleasure in year-round actions, from browsing on Taiwan’s seashores to collaborating in marathons. In 2025, Taipei will host the World Masters Video games, combining sports activities and tourism for a global viewers.
Meals lovers might be delighted by Taiwan’s vibrant evening markets, the place they will savor well-known road meals like smelly tofu, oyster omelets, and hen cutlets. For a wonderful eating expertise, Taiwan boasts quite a few Michelin-starred eating places providing every little thing from conventional Taiwanese dishes to modern fusion delicacies.
Model 3.0 and ‘Waves of Wonder’ Marketing campaign
To additional promote Taiwan and appeal to extra guests, the Taiwan Tourism Administration launched the brand new Model 3.0 marketing campaign, “TAIWAN—Waves of Wonder,” in Australia and New Zealand. This marketing campaign highlights Taiwan’s year-round journey attraction, providing a wide selection of tourism merchandise and charming actions to speed up tourism exchanges.
Promotional occasions have been held in Melbourne, Brisbane, and Auckland in September, producing important curiosity from native business individuals. The marketing campaign goals to strengthen ties between Taiwan and AUNZ journey industries, enhancing tourism and cultural trade.
