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Stellenbosch, South Africa Strengthens Tourism with New CEO Appointment to Enhance Progress and Sustainability
Sunday, March 16, 2025
Go to Stellenbosch, the official vacation spot advertising group for South Africa’s second-oldest city, has introduced the appointment of Annemie Liebenberg as its new Chief Govt Officer, efficient March 17, 2025. This strategic transfer alerts a brand new chapter in Stellenbosch’s tourism sector, aimed toward additional strengthening its place as a premier international vacation spot.
Liebenberg takes over from Jeanneret Momberg, who led the group till October 2024, and succeeds Elmarie Rabe, the present Advertising and marketing Supervisor, who has been performing CEO throughout the transition interval.
With a wealthy cultural, culinary, and viticultural heritage, Stellenbosch continues to be a number one tourism hotspot in South Africa. This new management appointment is anticipated to broaden Stellenbosch’s tourism enchantment whereas fostering financial progress, job creation, and sustainability.
An Trade Chief Takes the Helm
Annemie Liebenberg brings over 17 years of experience in strategic tourism advertising, stakeholder engagement, and management, having labored with a few of South Africa’s prime tourism locations. Her confirmed monitor document in sustainable tourism improvement and advertising innovation makes her a great option to steer Stellenbosch into the longer term.
Her earlier roles embody:
Tourism Advisor for the Metropolis of Cape City – specializing in vacation spot branding and tourism innovation.
Advertising and marketing & Communication Advisor for Friday Avenue Membership – main strategic campaigns to boost tourism visibility.
Advertising and marketing Supervisor for Tourism, Public Relations, and Buyer Companies at Cape City’s V&A Waterfront – overseeing buyer engagement methods.
Head of Division: Tourism, Communications, and Buyer Companies at V&A Waterfront – taking part in a vital position in tourism progress initiatives.
Amongst her achievements, Liebenberg spearheaded the event of Cape City’s Sustainable Tourism Technique, which was later included into the Western Cape Schooling Division’s curriculum. She has additionally served as a board member of Cape City Routes Limitless, a key forerunner to Wesgro, the Western Cape’s Tourism, Commerce, and Funding Promotion Company.
A Imaginative and prescient for Stellenbosch’s Tourism Future
Michael Ratcliffe, Co-founder and Chairman of Go to Stellenbosch, welcomed Liebenberg’s appointment, highlighting her management expertise and progressive method as essential belongings for Stellenbosch’s continued evolution as a world tourism hub.
“We are absolutely thrilled that Annemie is joining us. Her visionary leadership, strategic thinking, and deep understanding of tourism innovation will be invaluable as Stellenbosch continues to develop as a world-class destination,” Ratcliffe stated. “We also extend our gratitude to Jeanneret Momberg for her years of outstanding leadership and to Elmarie Rabe for guiding Visit Stellenbosch through this important transition period.”
A Message from the Incoming CEO
Talking about her appointment, Liebenberg expressed her pleasure about main Stellenbosch into its subsequent part of tourism improvement.
“It is a great honor to lead Visit Stellenbosch into its next exciting chapter. Stellenbosch’s rich heritage, vibrant community, and internationally renowned wine and tourism offerings present incredible opportunities for growth and innovation,” she stated. “I look forward to collaborating with partners, businesses, and residents to ensure Stellenbosch thrives as a sustainable and inclusive destination.”
Sustainable Progress and Tourism Innovation
Below Liebenberg’s management, Go to Stellenbosch goals to:
Improve Stellenbosch’s international tourism enchantment by way of progressive advertising methods.
Strengthen community-based tourism initiatives to make sure that native companies and residents profit from tourism progress.
Drive funding into sustainable tourism by encouraging eco-friendly tourism tasks and accountable journey experiences.
Develop new tourism merchandise and experiences that align with international luxurious, cultural, and journey tourism tendencies.
Leverage digital instruments and know-how to enhance customer engagement and customized journey planning.
Stellenbosch’s Position in South Africa’s Tourism Trade
Stellenbosch is considered one of South Africa’s most iconic journey locations, identified for its:
Famend wine estates that appeal to wine lovers and culinary vacationers from world wide.
Wealthy Cape Dutch structure and historic landmarks, making it a must-visit cultural hub.
Thriving arts scene, out of doors adventures, and immersive heritage experiences.
World-class hospitality business, that includes luxurious lodging, boutique inns, and award-winning eating places.
With South Africa’s tourism business bouncing again strongly, Stellenbosch stays on the forefront of vacation spot progress and customer expertise innovation.
Wanting Forward: Stellenbosch’s Tourism Roadmap
The appointment of Annemie Liebenberg as CEO of Go to Stellenbosch is anticipated to additional elevate Stellenbosch’s place as a number one worldwide tourism vacation spot. The group’s strategic priorities underneath her management will concentrate on:
Increasing worldwide tourism markets to draw vacationers from Europe, North America, and rising markets.
Enhancing Stellenbosch’s visibility at international journey and tourism occasions.
Encouraging sustainable tourism by way of eco-friendly initiatives and conservation efforts.
Fostering tourism entrepreneurship by supporting native companies and progressive tourism startups.
A Vivid Future for Stellenbosch Tourism
As Liebenberg steps into her new position, Go to Stellenbosch is poised for an thrilling period of progress, sustainability, and community-driven tourism improvement. Her management and in depth expertise are set to boost Stellenbosch’s repute as a top-tier vacation spot, guaranteeing continued success for the native tourism business.
