House
»
ASIA
»
Sarawak Launches New ‘Gateway to Borneo’ Marketing campaign at WTM London, Inviting World Vacationers to Discover Malaysia’s Cultural and Pure Magnificence
Wednesday, November 6, 2024
The Sarawak Tourism Board (STB) launched its formidable ‘Gateway to Borneo’ marketing campaign on the World Journey Market (WTM) in London, inviting international vacationers to find Sarawak’s distinctive mix of pure magnificence, cultural richness, and sustainable tourism initiatives. The marketing campaign goals to place Sarawak as a premier journey vacation spot, highlighting its pristine landscapes and numerous heritage throughout the coronary heart of Borneo.
Main Sarawak’s delegation, Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Artistic Trade, and Performing Arts, launched the marketing campaign, emphasizing the significance of accountable tourism. “Sarawak’s ‘Gateway to Borneo’ isn’t just an entry point; it’s an immersive journey into a land where tradition meets environmental stewardship. We’re committed to sharing our heritage and pioneering eco-friendly tourism for generations to come,” he remarked.
The UK is a key marketplace for Sarawak, contributing over 34% of long-haul guests. From January to September 2024, customer numbers from the UK rose by 7.73%, underscoring rising curiosity in Sarawak’s sustainable journey experiences.
In the course of the WTM, STB showcased 4 key initiatives that underline Sarawak’s dedication to eco-tourism:
Audra’s Eat, Roam, and Relish – This culinary collection, hosted by superstar chef Audra Morrice, celebrates Sarawak’s title as Malaysia’s first Unesco Metropolis of Gastronomy, providing an immersive take a look at Sarawakian flavors and traditions.
Borneo Inexperienced Bike Tour – An eco-friendly exploration of Kuching on electrical bikes, this initiative helps low-carbon journey and aligns with Sarawak’s Put up-Covid Improvement Technique 2030 and the UN’s Sustainable Improvement Objectives.
XTERRA Sarawak Borneo Path Run – Partnering with Sarawak Journey Problem, this off-road path run in Pueh Village enhances Sarawak’s profile as a sports activities tourism vacation spot, attracting journey seekers to the area.
AI-Powered Advertising and marketing with Clicktripz – Sarawak is advancing digital outreach by Asia Pacific’s first AI-driven tourism advertising and marketing, straight partaking vacationers worldwide.
The launch of the ‘Gateway to Borneo’ marketing campaign marks a brand new period for Sarawak tourism, mixing tradition, sustainability, and innovation to supply vacationers an unforgettable expertise. Abdul Karim prolonged a heat invitation to worldwide guests: “Each journey into Sarawak is an opportunity to experience unmatched beauty, support sustainable tourism, and be part of our story in preserving Borneo’s natural and cultural heritage.”
Sarawak’s presence at WTM London was bolstered by business leaders, together with representatives from Sarawak Journey Problem, Clicktripz, and STB, alongside officers from Malaysia’s Excessive Fee within the UK.
