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Santan Introduces Progressive Sugar-Free Drinks in AirAsia’s Inflight Menu
Monday, August 26, 2024
Studying Time: 3 minutes
Santan, the meals and beverage division of Capital A, is thrilled to unveil ‘Club Zero’, a groundbreaking initiative geared toward lowering sugar consumption. This marketing campaign, endorsed by the Minister of Well being, YB Datuk Seri Dr. Haji Dzulkefly Bin Ahmad, and the Deputy Minister of Home Commerce & Price of Dwelling, YB Senator Puan Fuziah Salleh, seeks to foster more healthy dietary choices.
YB Datuk Seri Dr Haji Dzulkefly Bin Ahmad stated, “I commend Santan for their leadership in this crucial initiative and for collaborating with local brands to make healthier options more accessible to everyone. The launch of Club Zero is a significant step forward in our collective effort to reduce sugar intake and encourage healthier eating habits among Malaysians. I hope more brands will follow suit and offer healthier options to customers.”
Catherine Goh, CEO of Santan, stated, “Club Zero reflects our mission to revolutionise food and drink choices. Santan has already set new standards in inflight dining, proving that high quality can be achieved even within the low-cost carrier segment. We have elevated the quality, range, and affordability of inflight offerings, setting a new benchmark for the industry. Serving over 20 million meals annually, we are committed to offering healthier options. Given the significant public health issue of diabetes in Malaysia, we are proud to lead the way by partnering with two local brands to provide reduced-sugar products, making healthier choices both delicious and accessible for all AirAsia guests.”
The marketing campaign underscores Santan’s give attention to enhancing public well being with artistic options and collaborations. The ZERO Sugar drink lineup now options ZERO Watermelon Coconut Latte, ZERO Pistachio Coconut Latte, and different revolutionary additions akin to ZERO Pistachio Coconut Milk and ZERO Watermelon Coconut Water, all created to supply indulgence with out the guilt. These drinks, together with espresso choices crafted with Santan’s unique Freeze-Dried Know-how espresso capsules, can be found for MYR13 on AirAsia Malaysia (AK) flights and MYR14 on AirAsia X (D7) flights.
Furthermore, Membership Zero has expanded its choices by Tealive with the ZERO Unique Milk Tea with Konjac Pearl and thru Secret Recipe with the ZERO Chocolate Indulgence Cake, each out there at decreased sugar ranges and on the similar flight costs.
Bryan Bathroom, founder and CEO of Loob Holding Sdn Bhd, stated “It was an honour for Tealive to be one of the local brands Santan chose to partner in providing healthy options to the public. We have always believed in collaborative innovation to create exciting products. By allowing our customers to choose their preferred sugar levels, we are thrilled to share a vision with Santan in providing delicious yet healthier food and beverage choices. We look forward to tea lovers everywhere enjoying our zero-sugar original milk tea with konjac pearls.”
Patrick Sim, Managing Director of Secret Recipe stated “We are proud to partner Santan in this Club Zero campaign to help champion healthier and sustainable living for our fellow Malaysians as well as all those who fly with AirAsia. Now people get to enjoy lower calorie options both in the air and at our outlets, where we have launched Secret Recipe’s ZERO Chocolate Indulgence Cake that taste close to the original and Santan’s ZERO Pistachio Coconut Latte. Let’s all unite especially during this Merdeka season to live better together.”
