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Sabre Transforms Airline Retailing with Lufthansa Group NDC Rollout, Increasing Entry to Fashionable Airfare and Unique Journey Provides for World Businesses
Tuesday, February 25, 2025
Sabre Company, a world chief in journey know-how, has reached a brand new milestone in its ongoing collaboration with Lufthansa Group, additional strengthening its New Distribution Functionality (NDC) choices. This newest enlargement introduces Lufthansa Group’s NDC content material to its key dwelling markets—Germany, Austria, Switzerland, and Belgium—whereas additionally broadening entry to extra areas. With this improvement, journey businesses in over 100 nations can now seamlessly entry Lufthansa Group’s trendy airline provides by way of Sabre’s platform.
In a major enhancement to its NDC-enabled market, Sabre has additionally built-in Uncover Airways, a Lufthansa Group provider working from hubs in Frankfurt and Munich. This addition expands the vary of obtainable selections for journey businesses and their purchasers. Sabre-connected businesses that activate Lufthansa Group’s NDC content material can now effectively browse, guide, and handle flights from Uncover Airways alongside different Lufthansa Group carriers, together with Air Dolomiti, Austrian Airways, Brussels Airways, Lufthansa, and Swiss Worldwide Air Strains.
This expanded entry underscores Sabre’s dedication to reworking airline retailing by delivering dynamic, customized provides by way of NDC know-how, reinforcing its position as a key participant in shaping the way forward for trendy journey distribution.
“For NDC to scale, it must seamlessly integrate with agency and online booking tool workflows while supporting the business needs of all stakeholders,” stated Kathy Morgan, Senior Vice President, Product Administration – Distribution Experiences, Sabre Journey Options. “By expanding Lufthansa Group’s NDC footprint, we are providing travel sellers with more choice, flexibility, and efficiency – helping them better serve travelers while facilitating a smooth transition to real-time retailing.”
As airways advance their retailing methods, the adoption of New Distribution Functionality (NDC) is accelerating throughout the business. Collaborating with know-how companions like Sabre permits airways to distribute NDC content material extra successfully, whereas journey businesses seamlessly combine it into their current methods. This streamlined method empowers businesses with entry to a various vary of provides by way of a unified platform, enhancing alternative and transparency for vacationers.
“Expanding our NDC footprint with Sabre reinforces our commitment to providing travel agencies with modern retailing capabilities,” stated Heinrich Lange, Vice President Digital Retailing at Lufthansa Group. “By making our NDC offers more widely available, we are ensuring that travelers have access to a richer and more tailored shopping experience, wherever they book.”
Journey businesses can register by way of Sabre Central Market to activate NDC content material, enabling them to seamlessly browse, guide, and handle provides by way of Sabre’s Provide and Order APIs. They’ll additionally entry these capabilities by way of Sabre’s company reserving options, together with Sabre Crimson 360 and Sabre Crimson Launchpad™, in addition to a wide range of on-line reserving instruments akin to SAP Concur, GetThere, Zeno by Serko, and Atriis.
