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Sabre Company Propels Air Serbia’s Digital Future with Superior NDC Expertise for Optimum Journey Options
Wednesday, September 11, 2024
Sabre Company, a outstanding world software program and expertise supplier, has introduced a big strategic partnership with Air Serbia, the nation’s nationwide airline. This collaboration positions Sabre as Air Serbia’s New Distribution Functionality (NDC) IT supplier, permitting the airline to boost its journey choices with a extra customized and tailor-made expertise, whereas additionally creating new income streams.
As a frontrunner in NDC airline IT and aggregation, Sabre’s expertise will allow Air Serbia to effectively handle and distribute their NDC content material via a number of third-party channels. Sabre’s cloud-based platform, designed with flexibility and scalability in thoughts, permits Air Serbia to seamlessly combine new options and capabilities as their NDC method evolves. With Sabre’s superior expertise, together with speedy response occasions for NDC air purchasing between 0.5 and 1.5 seconds, journey brokers and vacationers alike can anticipate a easy and environment friendly reserving course of, enhancing the general journey expertise.
“As we continue to embark on our journey to further modernize our retailing strategies, Air Serbia is proud to partner with Sabre,” stated Jiri Marek, CEO of Air Serbia. “We are committed to providing real-time content and personalized experiences to our customers, and Sabre’s innovative technology serves as a foundational enabler of our offer and order ecosystem. With Sabre’s solutions we can extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services. Together, we are shaping the future of travel retailing and delivering enhanced value to our passengers.”
Sabre’s NDC airline IT options play a pivotal position in SabreMosaic™, a newly launched clever, modular, and open expertise platform designed to revolutionize airline retailing. Leveraging Google’s cutting-edge synthetic intelligence (AI) capabilities, SabreMosaic permits airways to generate and ship a broader vary of content material in real-time, opening doorways to contemporary income alternatives. The platform’s versatile and open structure permits airways to pick out API-based Provide and Order options that align with their particular enterprise objectives, guaranteeing seamless integration with their present infrastructure. This revolutionary method empowers airways to boost their retailing capabilities whereas sustaining operational effectivity.
“With the shift to Offers and Orders at its core, we believe SabreMosaic has the potential to bring about a far-reaching transformation in the travel industry. For innovative carriers like Air Serbia, embracing this approach is not just about staying ahead, it’s about taking a big step forward for the entire industry,” stated Mike Reyes, Senior Vice President, Product Administration at Sabre Journey Options. “We’re honored to partner with such a forward-thinking airline and believe together we can revolutionize travel retailing, creating a more personalized and dynamic experience for travelers.”
This strategic partnership strengthens Air Serbia’s long-standing relationship with Sabre, constructing on an already sturdy basis. The airline at present leverages SabreSonic, a complete passenger service system, to boost operational effectivity and supply a seamless passenger expertise. Moreover, Air Serbia advantages from Sabre’s Pricing and Income Optimization suite, which provides superior instruments for managing dynamic pricing and availability. With Sabre Air Worth IQ, an AI-powered resolution, the airline can fine-tune the pricing of its provides in actual time, optimizing income and delivering extra aggressive pricing to prospects.
