Residence » AFRICA » Rotana Joins World Lodge Alliance, Bringing 80+ Properties and Highly effective Loyalty Rewards to GHA DISCOVERY Members
Thursday, March 27, 2025
Rotana has formally joined the World Lodge Alliance, marking a significant milestone in its progress technique by including over 80 properties throughout the Center East, North Africa, Japanese Europe, and Turkey to the world’s largest community of impartial lodge manufacturers. This strategic transfer not solely extends Rotana’s world footprint but additionally unlocks a number of highly effective loyalty rewards for members of the GHA DISCOVERY program. Friends can now take pleasure in entry to enhanced advantages together with DISCOVERY {Dollars}, VIP perks, unique gives, and seamless experiences throughout an enormous and various portfolio of motels.
Rotana Joins World Lodge Alliance in Landmark Transfer
Two main gamers within the UAE hospitality scene have joined forces in a landmark alliance. Rotana, a number one lodge administration firm within the Center East, has formally change into a member of World Lodge Alliance (GHA), the most important community of impartial lodge manufacturers worldwide.
Expanded World Entry Via GHA
As Rotana continues its fast growth, it now opens the door for GHA DISCOVERY members to entry 80 properties throughout the Center East, North Africa, Japanese Europe, and Turkey—with much more set to launch quickly. GHA has already begun integrating Rotana’s portfolio, and by early 2026, 5 of its manufacturers—Rotana Accommodations & Resorts, Rayhaan Accommodations & Resorts by Rotana, Centro by Rotana, Arjaan Lodge Flats by Rotana, and Edge by Rotana—will go dwell throughout the GHA DISCOVERY program.
A Loyalty Improve for Rotana Friends
This strategic transfer boosts Rotana’s world presence and publicity, tapping into a strong loyalty community that generated US$2.7 billion in income and over 11 million room nights in 2024. It additionally upgrades the expertise for present Rotana Rewards members, who will transition to the brand new Rotana DISCOVERY program as soon as the combination is full.
Unique Member Advantages Await
Members will unlock a broader suite of advantages: they’ll earn and redeem DISCOVERY {Dollars} (D$1 equals US$1) throughout the GHA community, take pleasure in rewards from their first keep, and obtain VIP perks like room upgrades, early check-in, late check-out, unique providers, complimentary Wi-Fi, and extra. Native Provides additionally grant entry to lodge experiences even with out an in a single day keep.
Cross-Model Exercise Boosts Rotana’s Potential
By becoming a member of GHA, Rotana stands to achieve from the alliance’s highly effective cross-brand loyalty ecosystem, which drove a further US$370 million in income by member stays throughout a number of manufacturers final 12 months.
Chris Hartley, CEO of World Lodge Alliance, mentioned: “Welcoming Rotana to GHA is a significant milestone, particularly in a region where the brand is the largest hotel operator. With Rotana commanding a growing presence across the Middle East, North Africa, Eastern Europe and Turkey, this partnership cements GHA DISCOVERY’s position as a top loyalty programme both regionally and globally, giving our members access to an even greater selection of properties and destinations. With Rotana joining, we will be close to 950 hotels, and we have high hopes to hit 1,000 hotels very soon.”
Philip Barnes, CEO of Rotana, added: “At Rotana, we are committed to delivering exceptional hospitality experiences, and being part of GHA enables us to extend this promise to a global audience. GHA and Rotana share the same values – offering a guest-centric approach that gives travellers choice, flexibility, and meaningful rewards. With GHA DISCOVERY, we are enhancing the benefits available to our loyal guests while expanding our reach through a world-class alliance of independent hotel brands.”
