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Qatar Airways Debuts Sama, the First AI Cabin Crew, as She Shares Genuine Journey Moments, Layover Highlights, and Cabin Life Tales on Instagram
Monday, January 13, 2025
Designed to mix innovation with relatability, Sama will share an array of content material that brings the world of aviation nearer to her followers. From insider journey suggestions and private anecdotes about her digital layovers to unique glimpses behind the scenes of cabin crew life, Sama’s posts promise an genuine and interesting expertise.
Qatar Airways Senior Vice President Advertising and Company Communications, Mr. Babar Rahman, stated: “Introducing Sama on Instagram is an extension of our vision to blend human connection with technological innovation. Sama is not just a digital human; she’s a reflection of how we see the future of travel—personal, engaging, and deeply connected to the experiences that matter. Her presence marks a step forward in how we humanise our brand and create moments that resonate with our global audience.”
Debuting to widespread acclaim at ITB Berlin 2024, Sama embodies Qatar Airways’ dedication to innovation and emotional connection. Because the world’s first digital human cabin crew to make a mark on social media, Sama is crafted to have interaction with a tech-savvy viewers by way of content material that’s each relatable and provoking.
From uncovering hidden treasures in Paris and sharing tips about exploring new cities to providing an insider’s view of life above the clouds, Sama brings Qatar Airways’ world community of over 170 locations to life. By her imaginative posts, she invitations followers to immerse themselves in numerous cultures, uncover distinctive traditions, and expertise the world from her perspective.
