Saturday, March 22, 2025
From March 11-14, Costa Rica showcased the best choices of its meals business on the fiftieth version of FOODEX JAPAN, one in all Asia’s most esteemed meals and beverage commerce reveals.
This 12 months, ten Costa Rican firms—Frutas Doña Mara (Frozfrut), Grupo VISA, Don Beto Specialty Espresso-Pura Vida Espresso Japan, Tertulia Brugge, Fructa CR, Compañía Frutera La Paz, Todo Pure S.A., Tropical Paradise Fruits Co., Sibö Chocolate, and Cacao Nahua JPB S.A.—in partnership with the Costa Rican International Commerce Promotion Company (PROCOMER), offered a various vary of merchandise, together with frozen and dehydrated tropical fruits, specialty espresso, connoisseur chocolate, and banana and pineapple derivatives. This various lineup emphasised Costa Rica’s rising presence within the Asian market, showcasing revolutionary, sustainable, and top-quality merchandise.
“Costa Rica seeks to reaffirm the country’s position as a reliable and high-level supplier in the Asian market. The quality and added value characterizing the 260+ exporting companies in the food sector allows us to compete in a market as demanding as the Japanese market, and this trade fair is the ideal place to position our offerings,” mentioned Mario Saenz, Export Growth Supervisor of PROCOMER.
This 12 months’s participation additionally spotlighted women-led firms, which made up 50% of the delegation, and the debut of 4 firms at FOODEX, highlighting the dynamic and various nature of Costa Rican exports.
Enid Abarca, consultant of Frutas Doña Mara (Frozfrut), collaborating for the primary time, commented: “For Frozfrut, participating in FOODEX 2025 is a key opportunity to showcase the quality of Costa Rican products in the attractive Japanese market. We aim to consolidate business relationships, explore new opportunities and continue to innovate in order to respond to global industry trends.”
Past showcasing merchandise, the Costa Rican delegation additionally took time to go to key retail places in Tokyo, gathering invaluable insights on shopper preferences, market competitors, and presentation tendencies.
Marianella Chaves, Export Supervisor of Todo Pure S.A., added: “From the perspective of a producer of dried fruit snacks, at FOODEX 2025, Todo Natural S.A. is trying to consolidate the presence of its products in the Japanese target market, highlighting their quality and versatility. Our goal is to strengthen existing business relationships and explore new opportunities in this demanding market.”
The important COSTA RICA nation stand on the occasion featured a espresso bar, the place an expert barista provided tastings of Costa Rican espresso, which is internationally famend for its distinctive high quality and taste.
For Costa Rica’s involvement at FOODEX, PROCOMER supplied tailor-made recommendation to firms on subjects like enterprise tradition, market entry, and shopper tendencies, serving to them navigate and succeed within the Japanese market.
With over 70,000 guests and members from greater than 60 international locations, FOODEX JAPAN stays a significant platform for increasing the worldwide attain of Costa Rican merchandise.
