Residence » CRUISE NEWS » Princess Cruises Launches Love Boat by Hannah Marketing campaign That includes Hannah Waddingham
Saturday, November 23, 2024
Princess Cruises is evoking cherished reminiscences of romance and journey with its newest international promoting marketing campaign, Love Boat by Hannah. The marketing campaign stars Emmy-winning actress and musical theater sensation Hannah Waddingham, recognized for her standout function in Ted Lasso. Along with her dynamic vocals and charming presence, Waddingham breathes new life into certainly one of tv’s most beloved theme songs, “The Love Boat.”
The unique Love Boat collection, which aired on ABC from 1977 to 1986, was a cultural touchstone, with its catchy theme music turning into synonymous with escapades on the excessive seas. On this marketing campaign, Waddingham delivers a refreshed rendition of the basic tune, mixing modern aptitude with the timeless spirit that helped solidify Princess Cruises as a logo of luxurious journey.
Directed by the famend Dave Laden of Hungry Man and produced in partnership with Princess Cruises’ inventive company, Terri & Sandy, the marketing campaign showcases Waddingham indulging within the many pleasures of a Princess cruise. From savoring gourmand dishes and sipping on artisanal cocktails to having fun with serene moments by the pool, the scenes seize the magnificence and pleasure of life aboard. A contact of humor is woven all through as Waddingham sings the theme music whereas relishing each second—together with playful interactions with dolphins and blissful rest throughout a therapeutic massage.
The music for the marketing campaign was recorded at Miami’s iconic Standards Recording Studios, a web site wealthy with musical historical past, having hosted legends equivalent to ABBA, Bob Marley, Jay-Z, and Shakira. Waddingham’s powerhouse efficiency provides to the studio’s storied legacy, making certain the theme music continues to captivate audiences throughout generations.
By mixing nostalgia with a recent, vibrant vitality, Princess Cruises’ Love Boat by Hannah marketing campaign reintroduces a basic to a brand new period, inviting vacationers to embrace the magic of cruising in model.
“Hannah Waddingham brings something truly special to one of the most recognizable theme songs in television history and Princess Cruises brand anthem,” mentioned John Padgett, president of Princess Cruises. “As Godmother of Sun Princess, she infuses the beloved tune with her extraordinary talent and playful energy, paying tribute to The Love Boat’s Hollywood legacy, which featured thousands of memorable guest stars. Her performance beautifully captures the timeless elegance and spirit of adventure that define the Princess Cruises experience.”
Princess Cruises invitations vacationers to rediscover the romance and journey of The Love Boat with its new marketing campaign, Love Boat by Hannah. That includes Emmy-winning actress and musical theater star Hannah Waddingham, the marketing campaign celebrates the enjoyment of cruising, made unforgettable by Waddingham’s electrifying rendition of the long-lasting theme music.
Earlier this yr, Waddingham was named the Godmother of the Solar Princess, Princess Cruises’ newest flagship vessel. This prestigious function locations her within the firm of legendary girls equivalent to Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren, additional cementing Princess Cruises’ custom of honoring influential luminaries.
The Love Boat by Hannah marketing campaign will roll out in a collection of eye-catching 60-, 30-, 15-, and 6-second spots throughout the U.S., U.Okay., Canada, and Australia. Viewers can expertise the magic by way of related TV, digital platforms, and an interesting social media technique. The flagship 60-second advert will even grace cinema screens, debuting earlier than blockbuster hits like Depraved and Gladiator 2.
Designed to captivate each seasoned cruisers and people new to the expertise, the marketing campaign speaks to a large viewers. From tech-savvy adults and lively seniors to households with youngsters and multi-generational teams, Love Boat by Hannah highlights the attract of Princess Cruises as the right setting for shared adventures.
With its mix of nostalgia, trendy aptitude, and Waddingham’s vibrant vitality, the marketing campaign guarantees to encourage vacationers to embark on a journey the place each second is really unforgettable.
“Hannah Waddingham has a presence as powerful and radiant as the Sun Princess herself,” mentioned JP Gomez, Artistic Director at Terri & Sandy. “From start to finish, she brought brilliance and humor to the creative process, contributing clever, witty ideas that elevated the entire campaign. This production was a celebration of nostalgia blended with the sleek, contemporary elegance of the Sun Princess. We couldn’t have asked for better partners than Hannah and the Princess team.”
