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Praytell Companions With BWH Resorts to Redefine International Hospitality Branding and Engagement
Wednesday, February 26, 2025
Praytell has been entrusted with elevating model consciousness, crafting daring and revolutionary campaigns, and interesting key audiences—together with leisure and enterprise vacationers in addition to growth stakeholders—to spotlight the intensive portfolio of BWH Resorts.
With 18 distinct manufacturers spanning each chain scale section from economic system to luxurious, and a presence in over 100 international locations and territories with roughly 4,300 resorts, BWH Resorts caters to a various vary of company and funding alternatives. Praytell can even help the corporate’s award-winning loyalty applications—WorldHotels Rewards℠ and Finest Western Rewards®—which collectively serve 62 million members worldwide.
As a part of its mandate, Praytell will oversee world media relations, thought management, and built-in communications throughout North America, APAC, EMEA, and LATAM.
The worldwide account falls inside Praytell’s increasing Journey follow, led by Senior Vice President Jamie Simpson (Los Angeles) and Vice President Maria Opatz (Minneapolis).
“In Praytell, we’ve found a team that understands the nuances of our industry and brings a fresh, innovative approach to modern storytelling and brand-building. Their media strategies, pulse on culture, and creative energy make them the perfect agency to help us build awareness and loyalty across our global BWH Hotels portfolio with 18 brands and 4,300 hotels around the world.” – Joelle Park, SVP, Chief Advertising Officer, BWH Resorts
