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Phetchaburi Emerges as a World Culinary and Cultural Hub After PATA Vacation spot Advertising Discussion board 2024
Wednesday, November 20, 2024
The PATA Vacation spot Advertising Discussion board 2024 (PDMF 2024) occurred from November 12-14 on the Dusit Thani Hua Hin in Phetchaburi Province, Thailand. This occasion not solely positioned Phetchaburi as a premier worldwide convention vacation spot but in addition celebrated its standing as a UNESCO Artistic Metropolis of Gastronomy. Moreover, it strengthened collaboration between native stakeholders, provincial authorities, and international tourism organizations, aligning with the Thailand Conference and Exhibition Bureau’s (TCEB) mission to advertise secondary and tertiary cities as rising MICE (Conferences, Incentives, Conferences, and Exhibitions) hubs.
Organized by the Pacific Asia Journey Affiliation (PATA) in collaboration with Phetchaburi Province, TCEB, and the Designated Areas for Sustainable Tourism Administration (DASTA), with assist from the Tourism Authority of Thailand (TAT), the discussion board embraced the theme “Authentic Prosperous Journeys: Nurturing Culture, Culinary Delights, and Community Wisdom.” PDMF 2024 delved into tourism’s broader function past financial advantages, emphasizing its affect on community-based tourism (CBT), cultural preservation, job creation, and sustainable improvement via cooperation between nationwide and native entities.
PATA Chair Peter Semone, in his opening remarks, highlighted the evolving nature of tourism. “This year’s theme embodies the essence of meaningful tourism,” he mentioned. “Tourism should transcend economic metrics and address environmental and cultural dimensions, fostering positive impacts in host communities. Its true value lies in its ability to create jobs, preserve heritage, promote sustainability, and build a shared economy that uplifts communities.” Semone additionally expressed gratitude to the occasion’s companions for his or her integral contributions to its success.
Wanpen Mungsri, Deputy Governor, Appearing Governor of Phetchaburi Province mentioned, “Under the theme Authentic Prosperous Journeys: Nurturing Culture, Culinary Delights, and Community Wisdom, PATA Destination Marketing Forum focuses on destinations that possess the potential to showcase unique cultural heritage, local culinary strengths, and community-driven local wisdom that can create meaningful travel experiences for participants, foster sustainable prosperity, and promote tourism growth while preserving natural resources and traditional cultural assets. This aligns with global tourism trends that prioritise community involvement, sustainable growth, and eco-friendly practices, as well as addressing climate change. Most importantly, Thailand and the Asia Pacific region will strive toward stable, prosperous, and sustainable growth, leaving no one behind.”
“For this PATA Forum, we are proud to bring to you Phetchaburi province, a gem of the gulf of Thailand offering a fine blend of arts-craft- culture-nature and gastronomy,” mentioned Chiruit Isarangkun Na Ayuthaya, President, TCEB. “The mentioned wealth of nature and cultural treasures have attracted TCEB to work with the city since the past several years aimed to make Phetchaburi a MICE-capable destination, being able to turn those high value offerings into competitive unique selling points of MICE destination. With all your support, Phetchaburi and Thailand will help boost MICE value for the benefit of our whole industry and, more importantly, bring local communities into our value chain.”
Siripakorn Cheawsamoot, Deputy Governor for Worldwide Advertising Europe America Center East and Africa, TAT, mentioned “This forum holds special significance, as it brings together some of the brightest minds and most passionate advocates in destination marketing. We’re not here merely to discuss tourism trends; we are here to define them. Our conversations and insights over the coming days will lay the groundwork for nurturing cultural heritage, culinary traditions, and strong community bonds—elements that make each destination not only unique but also resilient.”
Gp. Capt Athikun Kongmee, Director Common, DASTA, mentioned “DASTA places importance on the tourism development that generates income to the local, enhances employment opportunities, and improves the sustainability of local livelihoods. The challenges of sustainable tourism development include ensuring that income derived from tourism is distributed to all stakeholders and contributed to the community’s quality of life and well-being. DASTA is proud to be a co-host of PDMF 2024 in organizing the technical tours for authentic destination experiences in Phetchaburi Province, which DASTA’s incorporation with the Province and all relevant sector has driven Phetchaburi Province to become a member city of UNESCO Creative Cities Network (UCCN) – City of Gastronomy in 2021.”
Immersive Experiences and Group-Based mostly Tourism
On November 13, individuals explored Phetchaburi’s vibrant neighborhood tourism via curated excursions organized by DASTA and native collaborators. These immersive experiences included cooking conventional dishes, seasonal salt manufacturing, crafting Thai shadow puppets, and visits to key landmarks. Delegates have been inspired to share their adventures on-line as a part of the “Phetchaburi in Focus: Social Media Contest,” with winners introduced in the course of the occasion.
Inspiring Convention Periods
The ultimate day featured insightful classes led by consultants in numerous fields, together with tourism, culinary arts, marine biology, renewable power, and digital advertising and marketing. Audio system included representatives from the general public sector, such because the Ministry of Tourism of Cambodia, Nepal Tourism Board, Palau Guests Authority, and Sri Lanka Tourism Improvement Authority, alongside private-sector individuals from organizations like Intrepid Journey, OAG, and e-Tourism Frontiers.
Key matters included:
“Community-Driven Sustainability: Building a Future Through Responsible Development”
“Community vs. Tourism”
“Street Food: Balancing Tradition and Hygiene”
“Embracing Cultural Heritage: A Journey Through Music and Tradition”
“Why Legacy Matters for MICE”
Celebrating Native Flavors
A notable spotlight was a presentation collection by Arnon Wongchiang, a hospitality administration teacher from Silpakorn College, who explored Phetchaburi’s iconic components—salt, toddy palm sugar, and lime. Delegates discovered about their origins, manufacturing processes, and versatile purposes. The expertise was capped with a Margarita tasting, that includes these native components.
World Attendance
The discussion board attracted over 370 delegates from 26 locations throughout the Asia-Pacific area and past, together with international locations similar to Australia, Bhutan, China, India, Japan, Malaysia, Nepal, the Philippines, South Africa, Spain, the UK, and the USA.
Via its deal with tradition, neighborhood, and sustainability, PDMF 2024 underscored the transformative energy of tourism in shaping inclusive and resilient futures for native and international communities alike.
