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ONYX Hospitality Group increasing its Shama model in Southeast Asia
Wednesday, October 23, 2024
ONYX Hospitality Group, a distinguished resort administration firm in Southeast Asia, continues to broaden its “Shama” model, which has witnessed spectacular progress over the previous 5 years.
With over 2,500 models throughout 20 places, Shama has emerged as a key participant within the serviced house sector, significantly in Thailand, the place its footprint has expanded by 200%.
Shama’s success stems from its strategically situated properties and hotel-standard companies, which cater to each home and worldwide vacationers.
The model has turn into particularly widespread amongst enterprise vacationers and “bleisure” employees looking for long-term lodging in prime metropolis places.
Originating in Hong Kong, Shama was acquired by ONYX Hospitality in 2010 and has since grown considerably throughout Southeast Asia.
What units Shama other than its opponents is its spacious, well-designed residences, which cater to a variety of friends, from solo enterprise vacationers to households.
Every property options 24/7 hotel-level companies, offering a “home away from home” expertise.
Shama properties are located in prime residential areas in metropolis facilities, providing handy entry to facilities and transport hyperlinks.
This strategic positioning enhances the expertise for each short-term and long-term residents, mixing life-style, work, and rest seamlessly.
Shama is obtainable in three codecs—Shama Luxe, Shama, and Shama Hub—every tailor-made to totally different market segments, starting from upper-middle to upper-upscale lodging.
A novel facet of the Shama model is its “Shama Social Club,” a life-style program designed to foster connections amongst residents and the local people.
By curated actions and employees help, the initiative encourages friends to type lasting relationships, additional enhancing the “second home” expertise.
Trying forward, ONYX Hospitality plans to launch “Shama Hub” in Thailand, an extension of the Shama model that integrates lodging with life-style, creativity, and group.
The brand new format will concentrate on vibrant, centrally situated areas with easy accessibility to transportation and points of interest, interesting to vacationers who want to immerse themselves in native tradition.
Yuthachai Charanachitta, CEO of ONYX Hospitality Group, emphasised the corporate’s ambition to proceed Shama’s enlargement in Thailand and throughout Southeast Asia.
The purpose is to place Shama as a top-tier serviced house model, recognized for delivering world-class service requirements and a homely expertise.
The serviced house market in Thailand stays strong, with ONYX signing a contract in 2024 to handle Shama Rayong, scheduled to open in 2027.
This can be Shama’s sixth property in Thailand, highlighting the model’s rising presence in key enterprise and industrial areas.
Shama’s prime properties throughout Thailand embody Shama Yen-Akat, Shama Ekamai, Shama Lakeview Asoke, Shama Petchburi 47, and Shama Sukhumvit in Bangkok, every providing distinctive options, from pet-friendly lodging to proximity to parks, purchasing malls, and cultural landmarks.
Tags: Hong Kong, ONYX Hospitality Group, Shama, Shama Ekamai, Shama Hub, Shama Lakeview Asoke, Shama Luxe, Shama Petchburi 47, Shama Sukhumvit in Bangkok, Shama Yen-Akat, southeast asia, Thailand
