Friday, January 3, 2025
Norwegian Cruise Line® (NCL), a pioneer in international cruise journey, has launched two-time Emmy® Award-winning actor Eric Stonestreet as its new model ambassador and the face of its newest promoting marketing campaign, Expertise Extra.
The marketing campaign showcases Stonestreet aboard certainly one of NCL’s famend vessels, immersing himself in unforgettable experiences. By way of partaking 30- and 15-second advertisements, the marketing campaign highlights NCL’s newly unveiled Expertise Extra model positioning, designed to attraction to first-time cruisers and dependable vacationers alike. From unwinding within the luxurious Thermal Suite at Mandara Spa to racing on the one go-kart tracks at sea, Stonestreet explores NCL’s world-class choices whereas additionally visiting iconic locations within the Caribbean and Europe. His pure charisma and relatable character align completely with NCL’s dedication to creating lasting recollections for its friends.
Eric Stonestreet is finest recognized for his function as Cameron Tucker on the hit TV collection Fashionable Household, a efficiency that earned him two Primetime Emmy Awards for Excellent Supporting Actor in a Comedy Collection. Past tv, he has starred in in style movies similar to The Secret Lifetime of Pets and Id Thief and has hosted the fact competitors present Domino Masters. At present, he stars in season two of Disney+’s The Santa Clauses, one of many platform’s most-streamed unique collection.
“Over the last few months, we have had the pleasure of getting to know Eric as he has spent time with our team, both shoreside and onboard,” mentioned David J. Herrera, president of Norwegian Cruise Line. “We are very excited to have named him godfather of our newest groundbreaking vessel, Norwegian Aqua. Now, we are reaffirming our relationship with him by announcing Eric as our new brand ambassador! As the face of our new ‘Experience More’ Ad Campaign, we are excited for him to bring his relatability, authenticity and genuine charm as he spotlights how guests can experience more with NCL and have their very best vacation with us.”
As a part of his function, Stonestreet, who beforehand served because the godfather of NCL’s Norwegian Aqua, will seem in commercials and promotional content material throughout social media, digital platforms, tv, and different mediums within the U.S. and Canada. These supplies highlight the unparalleled worth friends can get pleasure from aboard an NCL cruise, underscoring the model’s versatility and dedication to offering distinctive experiences.
“On the heels of being named Norwegian Aqua’s godfather, I am honored to now also serve as NCL’s brand ambassador and be the face of NCL’s new ‘Experience MORE’ campaign,” mentioned Eric Stonestreet, two-time Emmy® Award-winning actor. “Over the past few months, the NCL team has welcomed my family and I with open arms, showing us firsthand the big-hearted hospitality and guest service that NCL is known for, along with the amenities and offerings that cater to every type of traveler. Soon, I’ll experience it for myself when I join my family for a bucket-list trip to Alaska next summer. As a new cruiser, it is an honor to have the opportunity to connect with future guests and show them how much more they can expect when they sail with NCL.”
The Expertise Extra marketing campaign was dropped at life by NCL’s in-house inventive company, Insurgent Fish, below the course of Emmy® Award-winning director Jason Winer of Bodega Studios Los Angeles. Winer, recognized for his work on Fashionable Household, collaborated with NCL’s media associate, Digitas, to craft this entertaining and interesting marketing campaign.
“Eric shares our love of travel and a genuine desire to bring happiness to people everywhere, which translates naturally into the new campaign creative and into his role as brand ambassador,” mentioned Adam Malone, chief advertising officer of Norwegian Cruise Line. “I was lucky enough to personally see Eric experience one of our ships and the amazing guest service we provide, which he reciprocated with kindness and appreciation. After that moment, we knew we could not ask for a better partner than Eric to represent our brand. He has come on board with boundless enthusiasm, curiosity and excitement, and after experiencing his contagious energy firsthand, we can’t wait for people to see everything we have been working on together!”
NCL’s Expertise Extra model positioning, launched final fall, emphasizes the cruise line’s dedication to delivering unmatched selection and selection for vacationers. To reinforce this providing, NCL not too long ago launched the Extra At Sea™ package deal, that includes premium advantages similar to a limiteless open bar with top-shelf beverage choices, further specialty eating credit, quicker high-speed web powered by Starlink, and $50 shore tour credit. Vacationers can even get pleasure from free airfare for a second visitor and free cruises for third and fourth friends on choose sailings, delivering even better worth and adaptability.
With Eric Stonestreet on the helm of its newest marketing campaign, Norwegian Cruise Line invitations vacationers to “Experience More” and create lasting recollections on the excessive seas.
