Dwelling
»
HOTEL NEWS
»
Morocco and Turkey Pave the Path for Ascott Restricted’s Seizing of Tourism Alternatives with New Properties
Tuesday, February 25, 2025
North Africa, Morocco, Casablanca, and Marrakech set the stage for Ascott Restricted’s enlargement, capitalizing on tourism development with new properties throughout key areas.
Ascott Restricted, a worldwide chief in hospitality administration, is quickly accelerating its development in North Africa, with a selected give attention to Morocco. The corporate is leveraging new partnerships, upcoming openings, and a robust pipeline of properties to solidify its presence within the nation’s key financial and tourism hubs.
The latest launch of Citadines Almaz Casablanca marks a key milestone in Ascott’s enlargement technique. This 61-unit aside’lodge is ideally situated in Morocco’s business capital, providing an ideal mix of comfort and luxury for each short- and long-term company. Located simply half-hour from Mohammed V Worldwide Airport, Citadines Almaz Casablanca is inside shut proximity to distinguished landmarks such because the Hassan II Mosque, the Previous Medina, and the scenic Corniche. The property is supplied with state-of-the-art facilities, together with a health heart, eating choices, and assembly rooms, offering fashionable travellers with a great “live, work, and play” expertise.
To additional bolster its footprint in Morocco, Ascott has additionally signed a brand new settlement for Citadines Bab Tangier, a 130-unit property slated to open in 2027. This new aside’lodge might be strategically situated close to Tangier Worldwide Airport, the Freezone, and the economic zone. With Tangier’s thriving financial system and its strategic place alongside the Strait of Gibraltar, the property is poised to draw each enterprise and leisure travellers. Morocco’s tourism business is at the moment experiencing fast development, with greater than 17 million guests in 2024—a 20% enhance from the earlier yr—and projections pointing to twenty million by 2025.
Along with the promising tourism development, the nation’s profile is about to rise even larger with its function as a co-host for the 2030 FIFA World Cup. This main worldwide occasion is predicted to attract thousands and thousands of soccer followers and additional stimulate demand for premium lodging choices throughout Morocco. Ascott’s ongoing investments within the area spotlight its long-term dedication to North Africa and its development potential.
Ascott’s enlargement in Morocco doesn’t cease with these two openings. The corporate’s pipeline consists of quite a lot of upcoming properties throughout key areas like Casablanca and Marrakech:
Citadines Join Belvedere Casablanca (This fall, 2026): A 60-unit enterprise lodge situated close to the central enterprise district, historic Medina, and the bustling Prince Moulay Abdallah neighborhood, catering to company travellers searching for comfort and fashionable facilities.
Citadines Racine Casablanca (Q3, 2025): This 123-unit serviced residence is situated within the coronary heart of Casablanca’s Racine enterprise district, ultimate for each quick getaways and lengthy stays.
Ascott Hivernage Marrakech (This fall, 2026): A 100-unit serviced residence situated within the prestigious Hivernage district of Marrakech, providing gorgeous views of the Atlas Mountains and shut entry to landmarks like Jamaa el Fna Sq. and the souks of the Medina.
The Limitless Assortment Marrakech (This fall, 2026): A 90-room life-style lodge situated in Gueliz, Marrakech’s dynamic cultural and business hub, providing company an genuine ‘RedCity’ expertise with fashionable services.
“We are excited to deepen our presence in North Africa and specifically Morocco, a country that iswitnessing remarkable growth and holds immense potential. We are seeing an increasing need forserviced apartments and lifestyle hotels that aligns seamlessly with Ascott’s expertise in flexiblelong- and short-stay accommodation solutions,” stated Vincent Miccolis, Managing Director forMiddle East, Africa and Türkiye at The Ascott Restricted. “The opening of Citadines Almaz Casablancaand the signing of Citadines Bab Tangier mark key milestones in our ambitious growth strategy as wecontinue to provide exceptional guest experiences across this dynamic region.”
With greater than 600 rooms throughout six properties in North Africa—marking a 30% enhance from 2023Ascott is well-positioned to capitalize on the area’s financial and tourism development. The corporate continues to diversify its choices, with 40 properties and over 5,800 models in operation or underneath growth throughout the Center East, Africa, and Turkey. As North Africa turns into an more and more essential journey and enterprise vacation spot, Ascott’s strategic investments be certain that it stays on the forefront of offering world-class lodging options.
