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MMGY International Strengthens Management with Justin Farmer’s Promotion to Chief Development Officer
Friday, January 17, 2025
MMGY International, the world’s premier built-in advertising company specializing in journey, tourism, and hospitality, has elevated Justin Farmer to the function of Chief Development Officer, efficient January 2. A 14-year veteran of the group and previously an Government Vice President, Farmer brings over 20 years of experience in built-in advertising and enterprise technique.
“Justin’s appointment marks an exciting moment for MMGY Global as we continue to focus on growth and innovation,” CEO Katie Briscoe mentioned. “His passion for fostering client success and his collaborative leadership style bring incredible energy to our team. With the opportunity to work alongside a talented individual like Justin guiding growth strategy, the future of our business has never looked brighter.”
In his new function, Farmer will make the most of his deep business information and client-focused method to drive income progress and improve MMGY’s place as a worldwide chief in journey and hospitality advertising. Main a group of 15 professionals throughout the Americas and EMEA areas, he’ll focus on strategic enterprise growth, fostering modern partnerships, spearheading high-profile occasions, and elevating the company’s thought management and model positioning. Below Farmer’s stewardship, MMGY has secured high-profile accounts with globally acknowledged manufacturers, together with Hyatt, Six Flags Leisure Company, and Pure Michigan.
Since becoming a member of MMGY International in 2010, Farmer has held pivotal management roles in built-in advertising, inventive route, and strategic planning. Early in his profession with the corporate, he led award-winning campaigns for famend journey manufacturers similar to Lufthansa, Costa Rica Tourism, and Go to KC. These initiatives enriched his understanding of shopper wants and the complexities of the worldwide journey and hospitality panorama.
“MMGY Global’s travel expertise and in-house talent are what first drew me to the company,” Farmer mentioned. “As we’ve evolved, I’ve embraced a philosophy centered on building for where we’re going – not where we are. This approach has been instrumental in shaping how I lead our department and collaborate with clients, focusing on driving sustained and positive business results. Backed by an exceptional team, I’m excited to guide MMGY Global into its next chapter of growth, strengthening our reputation as the go-to partner for transformative results in travel and hospitality.”
A graduate of the College of Central Missouri, Farmer is a acknowledged thought chief within the business. Not too long ago appointed to the HSMAI Americas Board, he has additionally contributed his insights to organizations such because the U.S. Journey Affiliation, Locations Worldwide, and the Pacific Asia Journey Affiliation (PATA). Past his skilled achievements, Farmer serves as Board President for Camp Encourage, a Kansas Metropolis nonprofit devoted to empowering youth on the autism spectrum by way of social experiences that construct expertise, confidence, and braveness.
Farmer joins a distinguished International Management Group that features Hugh McConnell (Chief Monetary Officer), Mia Smart (Chief Human Sources Officer), Craig Compagnone (President, Americas), and Caroline Moultrie (President, EMEA). Based in 1981 and headquartered within the Kansas Metropolis metro space, MMGY International has expanded to just about 600 group members throughout 14 workplaces worldwide.
