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Minor Motels to Surpass 850 Properties by 2027 with World Enlargement and Branded Residences
Sunday, February 23, 2025
Minor Motels, a number one worldwide resort group, is ready to increase its portfolio to over 850 properties by 2027, fueled by an aggressive world progress technique.
With 560+ properties and 81,000 keys at present in operation, the corporate has unveiled a pipeline of practically 300 new inns and 47,000 further keys over the following three years.
In keeping with Minor Motels’ newest projections, its growth will diversify its world presence, balancing its present European stronghold with over 100 new properties in Asia, 60+ within the Center East & Africa, and 40 in Australia & New Zealand.
The group can be prioritizing new markets, together with North America, North Asia, Morocco, Egypt, and Turkey, whereas accelerating growth in India following the Anantara Jewel Bagh Jaipur opening.
Strengthening Luxurious & Upscale Hospitality
Minor Motels’ growth technique is rooted in luxurious and premium hospitality.
✔ Luxurious Section (Anantara, Tivoli, Elewana Assortment) – Represents one-third of the pipeline, reinforcing the group’s experiential journey experience.✔ Premium Section (NH Assortment, Avani, nhow) – One other one-third of the pipeline, increasing Minor’s presence in city and leisure markets.✔ Model Revitalization & New Manufacturers – In 2025, the group will launch two new manufacturers, broadening its portfolio and providing conversion-friendly choices for resort homeowners.
As a part of its model evolution technique, Minor is investing in renovations and repositioning tasks, such because the Anantara Hua Hin restoration in Thailand.
Branded Residences: A Key Progress Driver
Minor Motels is considerably rising its branded residences portfolio, integrating residential elements into key world markets. The corporate has been a pioneer on this sector because the Nineties, with Layan Residences by Anantara in Phuket being an early success.
📍 Upcoming branded residences tasks embody:
Europe, Asia, and the Center East & Africa – With confirmed developments in Ras Al Khaimah, Sharjah, Oman, and Tanzania.
City & Resort Places – Standalone branded residences are being explored in main cities worldwide.
Anantara Ubud Bali Resort – A flagship mission mixing luxurious hospitality with non-public residential possession.
The Center East and Europe stay high-growth markets for branded residences, significantly underneath Anantara and NH Assortment.
2025 Key Openings: Increasing the World Footprint
A few of Minor Motels’ most anticipated openings in 2025 embody:
🏨 Tivoli Kopke Porto Gaia Resort (Portugal, February) – A heritage Port Wine cellar conversion.🏨 nhow Rome (Q2) – Increasing Minor’s way of life model footprint in Europe.🏨 Avani+ Barbarons Seychelles Resort (Q3) – A flagship Indian Ocean property post-refurbishment.🏨 Anantara Kafue River Zambia Tented Camp (Q3) – Minor’s debut luxurious tented safari lodge.🏨 NH Assortment Maldives Reethi Resort (This fall) – A reimagined island getaway after main renovations.
Sustainable & Strategic Progress Method
Minor Motels follows an “asset-right” progress mannequin, balancing:
✔ Owned & Leased Properties (Presently 70%) – To be optimized to 50-50 by 2027.✔ Managed & Franchised Properties (90% of Pipeline) – Making certain diversified, sustainable growth.
With its luxurious experience, model structure evolution, and growth into new markets, Minor Motels is positioned to develop into one of many world’s largest hospitality teams by 2027.
