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Minor Lodges and Fliggy Create New Horizons for Vacationers in China with Chopping-Edge Partnership
Monday, January 27, 2025
Minor Lodges, a outstanding international hospitality group managing motels, resorts, and residences in 58 international locations, has develop into the primary main worldwide lodge model to collaborate with Fliggy’s modern reserving platform, ‘Global Discovery.’ Fliggy, a well-established on-line journey service owned by Alibaba Group (listed on NYSE: BABA and HKEX: 9988), is widely known for providing a complete vary of lodging and journey experiences.
By means of this partnership, Minor Lodges will showcase greater than 80,000 rooms throughout its eight distinct manufacturers—Anantara, Avani, Elewana Assortment, NH, NH Assortment, nhow, Oaks, and Tivoli—on the cutting-edge ‘Global Discovery’ platform, providing the identical aggressive charges as these discovered on the official Minor Lodges web sites. Moreover, the collaboration goals to leverage Fliggy’s expansive digital ecosystem, together with its superior advertising instruments, modern choices, and huge member base, to strengthen the presence of Minor Lodges’ manufacturers inside China’s dynamic journey market.
“Our enhanced relationship with Fliggy allows Minor Hotels to more efficiently reach our target audience by getting in front of millions of Chinese consumers,” mentioned Ian Di Tullio, Chief Business Officer of Minor Lodges. “This partnership will also help us drive bookings to our properties across the globe and increase brand awareness in the market, and support the future development needs of our hotel brands.”
“Fliggy is pleased to deepen its collaboration with Minor Hotels,” mentioned Zhuoran Zhuang, CEO of Fliggy. “As a leading platform for outbound independent travel in China, Fliggy is committed to supporting Minor’s distinctive hotel brands connect with customers in a more efficient and engaging manner through our platform and technical capacities, providing them with personalized and high-quality experiences for their global travel journeys.”
Minor Lodges, in collaboration with Funyard Lodges & Resorts, at the moment manages 4 properties in China and has plans to broaden with 12 further motels within the improvement pipeline.
Fliggy, a fully-owned subsidiary of Alibaba Group (listed on NYSE: BABA and HKEX: 9988 for HKD and 89988 for RMB), is acknowledged as considered one of China’s main on-line journey platforms. Identified for its deal with innovation, Fliggy tailors its choices to fulfill the rising demand for personalised and numerous journey experiences each inside China and overseas.
As a key participant within the Alibaba ecosystem, Fliggy supplies retailers with entry to an enormous consumer base, enabling them to faucet into in depth enterprise alternatives. By means of its complete service administration mannequin, Fliggy helps companions, notably small and medium-sized enterprises, in leveraging the advantages of digital transformation with ease and effectivity.
Dedicated to driving the digitalization of the tourism sector, Fliggy’s long-term imaginative and prescient contains fostering business progress by providing open platforms and digital infrastructure. This method helps companies optimize their operations and embrace the alternatives supplied by the digital period.
