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Masa Puklavec Polutnik Highlights Slovenia’s Cultural and Sustainable Tourism Technique at FITUR 2025
Monday, February 3, 2025
At FITUR 2025, Masa Puklavec Polutnik, World Communications Supervisor for the Slovenian Vacationer Board, emphasised the significance of the occasion for connecting with companions and selling Slovenia to the Latin American market.
How are you experiencing FITUR this 12 months?
Masa Puklavec Polutnik (World Communications Supervisor, Slovenian Vacationer Board) says, “Spain is a highly significant market for Slovenian tourism, which is why we have been participating in FITUR for many years. This event provides an excellent platform to connect and strengthen cooperation with our strategic partners. It is also a key opportunity for us to promote Slovenia to the Latin American market, making FITUR an essential fair for fostering and maintaining our relationships in the region.”
What advertising and marketing methods are you adopting to draw extra vacationers to Slovenia?
This 12 months, our major promotional focus is on cultural tourism. We’re actively intensifying our efforts on this space, particularly as Slovenia, alongside Germany, will likely be internet hosting the European Capital of Tradition (ECC). The Slovenian cultural capital is collectively represented by Nova Gorica in Slovenia and Gorizia in Italy, and we warmly invite guests to expertise the occasions happening there.
Past cultural tourism, we proceed to advertise Slovenia’s numerous choices, together with outside and energetic holidays, wellness and healthcare tourism, in addition to metropolis experiences, tradition, and gastronomy. Gastronomy, specifically, is a key attraction for Spanish vacationers, who’re wanting to discover Slovenia’s wealthy and various culinary panorama.
What can vacationers count on to find after they go to Slovenia?
Slovenia is the one nation on this planet the place 4 distinct geographical areas converge—the Alps, the Dinarides, the Pannonian Plain, and the Mediterranean Sea. This distinctive mix creates an extremely numerous panorama, providing guests a wide range of experiences all year long.
From towering mountains and picturesque valleys to serene lakes, dashing rivers, and an enthralling shoreline, Slovenia invitations vacationers to immerse themselves in nature, journey, and tradition. The nation’s compact but dynamic terrain permits guests to hike within the Alps within the morning and benefit from the Mediterranean breeze by the afternoon. Moreover, the European Capital of Tradition (ECC) occasion presents a rare alternative to discover Slovenia by way of a collection of cultural experiences and guided discoveries.
Which nations are your predominant goal markets this season? Are there any new areas you might be specializing in?
Slovenia’s key tourism markets embody Austria, Germany, Italy, and neighboring nations, together with a rising concentrate on abroad vacationers from the U.S. and Australia. Nonetheless, Slovenia is not only on the lookout for extra vacationers—it’s on the lookout for the appropriate vacationers.
We purpose to draw vacationers who respect nature, cultural heritage, and genuine experiences—those that search to discover the “Green Heart of Europe” responsibly, valuing its pristine landscapes and wealthy traditions.
How vital is sustainability for Slovenian tourism?
Sustainability is on the core of Slovenia’s tourism philosophy. We encourage guests to decelerate, take their time, and actually immerse themselves within the native lifestyle. As an alternative of dashing from one attraction to a different, we would like vacationers to have interaction with Slovenia’s tradition, traditions, and pure magnificence in a significant approach.
By specializing in eco-friendly journey, regionally sourced experiences, and accountable exploration, we be certain that Slovenia stays a lovely, vibrant, and welcoming vacation spot for generations to return.
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