Dwelling » MACAO TRAVEL NEWS » Macao Tourism Workplace Drive Regional Progress with File Gross sales at Bangkok Roadshow, Providing Unique Journey Packages and Actual-Time Reductions
Tuesday, June 10, 2025
Macao launched a daring and culturally wealthy tourism promotion marketing campaign within the coronary heart of Bangkok from June 6 to eight, 2025, because the Macao Authorities Tourism Workplace (MGTO) staged its extremely anticipated “Experience Macao” mega roadshow. Held on the upscale Siam Paragon buying advanced, one in all Thailand’s most prestigious industrial venues, the occasion was designed to deepen Macao’s enchantment throughout Southeast Asia and ignite Thai traveler curiosity by way of immersive content material, unique journey incentives, and dynamic cultural showcases.
This three-day occasion marked a key milestone in Macao’s regional outreach efforts, providing a vibrant, multi-sensory expertise that went past typical tourism advertising. With the marketing campaign theme “Macao Wonder,” the roadshow demonstrated how town is increasing its picture past casinos to turn into a multifaceted, family-friendly, and culturally partaking vacation spot beneath the revolutionary “tourism+” technique.
An Immersive Tourism Occasion Showcasing Macao’s Cultural and Way of life Enchantment
Drawing a large crowd of 175,423 attendees, the Bangkok roadshow proved a powerful success for MGTO’s Southeast Asian advertising efforts. The occasion reworked Siam Paragon’s exhibition house right into a microcosm of Macao’s vibrant points of interest—full with interactive displays, cultural performances, meals experiences, and journey reserving counters.
Guests journeyed by way of colourful pavilions and fascinating zones that mirrored Macao’s distinctive mix of Portuguese and Chinese language influences. Attendees have been launched to experiences starting from historic heritage excursions to fashionable wellness retreats and modern artwork, reinforcing Macao’s fame as a worldwide metropolis of contrasts and creativity.
File Journey Gross sales Pushed by Robust Regional Partnerships
One of many core pillars of the occasion was its potential to translate curiosity into motion. MGTO labored in tandem with Thai journey businesses, main airways, and Macao’s built-in resort operators to craft personalized journey packages. This collaboration led to the sale of over 1,000 bundled journey offers immediately on the occasion—comprising airfare, resort stays, and curated experiences.
The transaction worth of those packages exceeded 6.4 million Thai Baht (roughly 1.6 million MOP), reflecting excessive client confidence and rising demand for Macao as a fascinating leisure vacation spot. By reworking a promotional marketing campaign right into a point-of-sale platform, MGTO successfully turned branding into tangible financial impression.
Reside Leisure and Viral Moments Improve Public Engagement
A key spotlight of the roadshow was its energetic leisure programming, designed to have interaction audiences each on-site and on-line. Stage performances ranged from conventional Macanese dance and music to pop leisure that includes Thai skills, drawing numerous age teams and enhancing the festive ambiance.
Household enchantment was additional amplified by the appearances of two beloved mascots—MAK MAK representing Macao and Warbie Yama from Thailand—who interacted with youngsters and households, providing playful photograph alternatives. These mascot moments, together with live-streamed segments and influencer visits, generated widespread buzz on Thai social media platforms, considerably growing Macao’s digital footprint in the course of the occasion.
Digital Integration Empowers Journey Planning and Immediate Reductions
Recognizing the rising function of digital channels in client journey selections, MGTO built-in expertise all through the occasion. Thai attendees may immediately entry reductions and affords utilizing partnered e-payment platforms. This seamless consumer expertise bridged in-person pleasure with digital comfort, making it simpler for guests to finalize bookings on the spot.
To increase its attain past Siam Paragon, MGTO additionally launched an aggressive outside digital marketing campaign. Greater than 128 LED screens and billboards throughout downtown Bangkok and BTS Skytrain stations broadcast vibrant roadshow visuals, producing an estimated 19.8 million impressions. This broad visibility ensured that the Macao model resonated far past occasion attendees, attracting the eye of hundreds of day by day commuters and consumers.
Tourism+ Technique Repositions Macao as a Numerous Vacation spot
Central to the roadshow’s messaging was MGTO’s “tourism+” technique—a daring rebranding effort aimed toward increasing Macao’s tourism narrative. This new strategy integrates tourism with different life-style and inventive sectors similar to eating, tradition, sports activities, expertise, wellness, and environmental sustainability.
By showcasing its large number of non-gaming points of interest, Macao is concentrating on a broader demographic that features solo vacationers, digital nomads, households, and cultural explorers. From gourmand delicacies and UNESCO heritage websites to eco-adventures and fashion-forward retail, Macao is actively redefining itself as an entire, next-generation journey vacation spot.
A part of a Bigger Marketing campaign to Reignite Regional Tourism
The Bangkok roadshow is one installment in MGTO’s wider worldwide marketing campaign to reinvigorate tourism and reposition Macao within the post-pandemic period. Related initiatives have been rolled out earlier this yr in Seoul and Tokyo, with plans underway for upcoming roadshows in Kuala Lumpur, Jakarta, Singapore, and Ho Chi Minh Metropolis.
Every occasion is rigorously tailor-made to native market preferences, making certain cultural relevance and better engagement. In parallel, MGTO continues to take care of a powerful presence at international journey exhibitions and trade occasions to construct partnerships and promote Macao as a resilient, evolving journey hub.
A Benchmark in Vacation spot Advertising Innovation
The overwhelming turnout and on-the-spot bookings from the Bangkok roadshow spotlight the effectiveness of MGTO’s hybrid advertising mannequin. By weaving collectively cultural efficiency, interactive tech, real-time gross sales, and neighborhood engagement, Macao has created a tourism promotion blueprint that generates each visibility and income.
In an more and more aggressive and experience-driven international tourism market, Macao’s “tourism+” imaginative and prescient stands out for its inclusivity, innovation, and financial technique. The success of the Bangkok occasion confirms that vacation spot advertising, when completed with function and creativity, can encourage new journeys whereas strengthening the id and economic system of the host metropolis.
