Monday, September 9, 2024
Lisbon has been topped Europe’s Greatest MICE Vacation spot for 2024 on the prestigious fifth World MICE Awards, held at the moment in Ho Chi Minh Metropolis, Vietnam. This marks Lisbon’s second consecutive win, triumphing over notable cities similar to Athens, Berlin, Istanbul, London, Madrid, Milan, Paris, and Vienna.
The MICE (Conferences, Incentives, Conferences, and Exhibitions) sector performs an important function in boosting Lisbon’s tourism income and driving its improvement. The town’s prime location, cutting-edge infrastructure, straightforward accessibility, and wealthy cultural scene have cemented its place as a prime European hub for occasion planning.
In accordance with Paula Oliveira, Govt Director of the Lisbon Tourism Affiliation, “This award acknowledges the collective effort in establishing Lisbon as a leading destination worldwide. It significantly impacts revenue generation, job creation, and the preservation of our heritage.”
In 2023, Lisbon hosted 151 occasions that earned it a spot within the Worldwide Congress and Conference Affiliation (ICCA) rankings. From 2019 to 2022, town ranked second in each European and world standings. Though in 2023, Lisbon narrowly missed the worldwide runner-up spot by one occasion (with Singapore taking 2nd place), it stays the 2nd most event-rich metropolis in Europe, following Paris.
The World MICE Awards have a good time excellent achievements within the MICE sector, recognising the highest locations, airways, resorts, organisers, and infrastructure that excel on this business.
