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La Coruña Showcases ‘A paisaxe que sabe’ Marketing campaign at ExpoVacaciones 2025 Highlighting Gastronomy and Sustainable Tourism
Friday, Could 23, 2025
ExpoVacaciones 2025, held in Bilbao, continues to be one in every of Spain’s main tourism festivals, bringing collectively nationwide and worldwide locations to showcase the most recent tendencies in journey, tradition, gastronomy, and sustainability.
With a rising variety of guests annually, the honest serves as a significant platform for tourism professionals, regional governments, and worldwide representatives to current their choices and foster cross-border cooperation. It significantly emphasizes experiential journey, culinary tourism, and the promotion of lesser-known regional gems throughout the Iberian Peninsula.
Among the many standout contributors at this yr’s occasion was the Provincial Council of La Coruña (Deputación da Coruña), representing one in every of Galicia’s most culturally and geographically numerous provinces.
Recognized for its rugged shoreline, medieval cities, lush landscapes, and the globally acknowledged pilgrimage metropolis of Santiago de Compostela, La Coruña is a dynamic vacation spot that merges custom with innovation. On the forefront of its 2025 promotional efforts is the marketing campaign “A paisaxe que sabe”—a play on phrases that hyperlinks panorama, style, and information.
Representing the Council at ExpoVacaciones, Paula Cabado, Mission Technician within the Tourism Part of the Provincial Council of La Coruña, offered perception into how the province is elevating its tourism attraction via gastronomy, sustainability, and strategic market diversification.
At ExpoVacaciones 2025, one in every of Spain’s premier tourism festivals, the Provincial Council of La Coruña unveiled its newest tourism marketing campaign, “A paisaxe que sabe” (“The Landscape That Knows”), emphasizing the fusion of the area’s wealthy landscapes with its famend gastronomy.
Paula Cabado, Mission Technician within the Tourism Part of the Provincial Council of La Coruña, shared insights into the marketing campaign’s targets and the province’s numerous tourism choices.
A Marketing campaign Rooted in Panorama and Taste
“‘A paisaxe que sabe’ is more than a slogan; it’s an invitation to experience La Coruña through its landscapes and flavors,” defined Cabado. The marketing campaign performs on the twin that means of the Galician phrase “sabe,” which interprets to each “knows” and “tastes,” encapsulating the concept that the panorama imparts information and taste.
The initiative goals to spotlight the province’s culinary excellence, boasting not less than ten Michelin-starred eating places unfold throughout each city facilities and small coastal villages. These institutions prioritize sustainability, sourcing native substances and supporting regional producers. “Our chefs are deeply connected to the land and sea, creating dishes that reflect our heritage and commitment to sustainability,” Cabado famous.
Various Tourism Choices for Different Vacationers
La Coruña’s tourism attraction extends past gastronomy. The province presents a various vary of experiences catering to completely different traveler profiles.
From pilgrims journeying to Santiago de Compostela to luxurious vacationers in search of high-end lodging, and from cruise passengers exploring coastal cities to nature fanatics climbing via scenic trails, La Coruña has one thing for everybody.
“We’re working to enhance our luxury tourism sector, with excellent hotels in our main cities and unique experiences that showcase our culture and natural beauty,” Cabado said.
The province’s diversified landscapes, together with seashores, mountains, and historic websites, present a wealthy backdrop for these experiences.
Increasing Market Focus
Whereas La Coruña has historically centered on European markets, significantly the UK and Portugal, the province is now broadening its outreach. “We’re launching general campaigns that appeal to a wide audience, and we’re beginning to focus on emerging markets like India,” Cabado revealed. This strategic growth goals to draw a various vary of tourists and promote the province’s distinctive choices on a world scale.
Dedication to Sustainable Tourism
Sustainability is on the coronary heart of La Coruña’s tourism technique. The province is devoted to selling accountable tourism that advantages native communities and preserves the setting.
“Our goal is to develop tourism that supports local economies, respects our natural and cultural heritage, and offers authentic experiences to visitors,” Cabado emphasised.
Initiatives embody collaborating with native cooks and producers, selling low season journey to scale back overcrowding, and creating rural tourism that highlights lesser-known areas.
These efforts purpose to create a balanced tourism mannequin that ensures long-term sustainability.
Trying Forward
La Coruña’s presence at ExpoVacaciones 2025 underscores its dedication to showcasing the province’s wealthy cultural and culinary heritage.
Via campaigns like “A paisaxe que sabe,” the province invitations vacationers to discover its landscapes, savor its flavors, and interact with its vibrant communities.
Because the province continues to innovate and broaden its tourism choices, it stays centered on offering significant and sustainable experiences that honour its traditions and embrace the long run.
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