Sunday, September 22, 2024
In an effort to rejuvenate tourism in Wayanad after the current devastating landslide, Kerala’s tourism division is collaborating with social media influencers from southern Indian states to advertise the scenic hill district.
The marketing campaign, titled “It’s Kerala Season,” goals to draw guests again to Wayanad, which had suffered important reserving cancellations resulting from destructive publicity following the landslide. Kerala’s Tourism Minister, PA Mohammed Riyas, spearheaded the initiative by participating with vloggers and bloggers, discussing methods to revive Wayanad’s picture as a main vacationer vacation spot.
Wayanad, as soon as a thriving hub for vacationers, witnessed a pointy decline in vacationer influx after the pure catastrophe. The district, identified for its cool climate, journey tourism, and cultural heritage, had confronted challenges in current months. With its huge potential, the district was a part of the “Safe Kerala” marketing campaign post-COVID-19, serving to it emerge as a well-liked vacation spot.
As a part of the efforts to spice up tourism, the Kerala authorities will arrange a “Tribal Cultural Festival” this 12 months, showcasing the district’s distinctive ethnic and cultural heritage. The occasion goals to spotlight Wayanad’s wealthy traditions and numerous choices, additional enhancing its attraction to each home and worldwide guests.
In recent times, Wayanad’s reputation surged resulting from aggressive authorities campaigns, with weekends typically witnessing a scarcity of lodging resulting from excessive demand. Nonetheless, the landslide and its aftermath brought about a downturn in vacationer numbers. Now, with renewed efforts, the federal government plans to implement a number of campaigns to draw guests again to Wayanad, making certain the district’s return to its former glory.
By harnessing the ability of social media and emphasizing the district’s distinctive attributes, Kerala hopes to revive Wayanad’s tourism trade and encourage vacationers to as soon as once more discover this picturesque vacation spot.
