House » TOURISM NEWS » Karnataka State Hosts Profitable St. Petersburg Roadshow After Moscow Expo, Selling Heritage Trails and Journey Getaways
Sunday, March 23, 2025
In a robust transfer to broaden its world footprint, Karnataka Tourism marked a milestone in its worldwide promotion efforts by a high-impact presence on the MITT Moscow Worldwide Journey and Tourism Exhibition held from March 18–20, 2025, adopted by a strategic roadshow in St. Petersburg on March 21. These two back-to-back occasions showcased Karnataka’s huge tourism potential and bolstered the state’s dedication to welcoming Russian vacationers.
The Division of Tourism, Authorities of Karnataka, led by Secretary Ms. Salma Fahim, IAS, orchestrated a compelling illustration of the state’s wealthy cultural heritage, nature-based sights, and rising journey experiences. The dual occasions—one in all Russia’s largest tourism expos and a direct outreach in one in all its key cultural cities—supplied an excellent platform for Karnataka to raise its visibility within the Russian journey market.
Vibrant Presence at MITT Moscow 2025
Held at one in all Europe’s high journey exhibitions, MITT Moscow 2025, the Karnataka Tourism Pavilion attracted appreciable consideration with its immersive design and storytelling strategy. The stall was formally inaugurated by Mr. Nikhilesh Giri, Deputy Chief of Mission, Embassy of India, Moscow, who recommended the initiative for deepening Indo-Russian journey ties.
Audio-visual shows and interactive engagements on the stall highlighted Karnataka’s UNESCO World Heritage Websites corresponding to Hampi, Mysuru’s royal grandeur, Coorg’s espresso trails, and the cosmopolitan vibes of Bengaluru. Pure wonders like Jog Falls, Bandipur Nationwide Park, and the serene seashores of Gokarna additionally garnered important curiosity from the Russian journey commerce.
The stall served as a hub for B2B conferences, the place Karnataka’s tourism officers engaged with Russian tour operators, DMCs, media representatives, and journey influencers, exploring partnership fashions for cultural tourism, wellness packages, and nature-focused itineraries.
Strategic Roadshow Held in St. Petersburg
To deepen engagement with the Russian market, Karnataka Tourism hosted a devoted roadshow in St. Petersburg on March 21, 2025. The occasion was honored by the presence of Her Excellency, Ms. Neelam Rani, Consul Normal of India in St. Petersburg, who praised Karnataka’s initiative to strengthen tourism collaboration between the 2 nations.
The roadshow noticed enthusiastic participation from over 60 journey business professionals, together with main Russian tour operators, journey businesses, and journey media. Displays in the course of the occasion spotlighted Karnataka’s cultural festivals, journey trails, non secular circuits, and luxurious resorts tailor-made for Russian vacationers.
The occasion additionally targeted on sensible journey facilitation, together with visa assist, improved air connectivity, and Russian-language guides and content material—key parts in constructing vacation spot confidence and boosting bookings.
Russia: An Rising Focus Marketplace for Karnataka
With an growing variety of Russian vacationers looking for offbeat, culturally immersive, and wellness-driven holidays, Karnataka has emerged as a promising vacation spot. The state presents a seamless mix of non secular retreats, wildlife safaris, hill stations, and seaside escapes—an excellent combine for discerning Russian vacationers looking for experiences past conventional routes.
In keeping with Karnataka Tourism, the response from the Russian market reaffirms the state’s perception in focused worldwide outreach and vacation spot storytelling that aligns with viewers preferences. Russia’s outbound tourism restoration and urge for food for Indian experiences make it a pure match for Karnataka’s rising ambitions in inbound tourism.
Statements from Karnataka Tourism Management
Ms. Salma Fahim, IAS, Secretary Tourism, Authorities of Karnataka, expressed gratitude for the assist obtained from the Indian diplomatic missions and Russian journey companions. “We are thrilled by the overwhelming response from the Russian travel trade and tourists. Karnataka offers a unique blend of experiences that cater to every kind of traveller, and we look forward to welcoming more Russian visitors to explore the beauty and diversity of our state,” she stated.
Her feedback emphasised Karnataka’s imaginative and prescient of changing into a best choice for Russian vacationers by sustained engagement, culturally aligned advertising and marketing, and infrastructure enhancements.
Path Forward: Continued International Promotion and Partnerships
With the success of MITT Moscow 2025 and the St. Petersburg roadshow, Karnataka Tourism has firmly positioned itself as a dynamic vacation spot within the Russian market. These occasions are a part of the state’s broader world tourism technique, which incorporates energetic participation in main worldwide journey festivals, digital campaigns in regional languages, and curated roadshows concentrating on precedence markets.
Future collaborations are anticipated to incorporate joint promotions with Russian tour operators, familiarization journeys for journey brokers and influencers, and elevated visibility by strategic media tie-ups.
For Journey Advisors and Commerce Companions
Journey brokers can now discover co-branded Karnataka packages with Russian-focused itineraries.Tour operators are inspired to combine Karnataka’s heritage and nature circuits into India excursions.Wellness journey planners can promote Karnataka’s Ayurveda, yoga, and non secular retreats to health-conscious Russian vacationers.Cruise operators crusing to South India might take into account providing pre- or post-cruise extensions to Karnataka.
Script Your Journey in Karnataka – The place Historical past, Nature, and Tradition Unite
The state’s profitable presence at MITT Moscow 2025 and its heat reception in St. Petersburg mark only the start of a renewed worldwide journey—one which seeks to position Karnataka on each world traveler’s dream map.
