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Journey.com Group and Zhoushan Fee Unite with YOYO to Ignite Unstoppable Progress in Island Tourism and Cultural Prosperity
Friday, October 11, 2024
Journey.com Group and Zhoushan Fee accomplice with YOYO to spice up island tourism, selling Zhoushan’s magnificence and tradition globally whereas driving financial progress.
Journey.com Group and the Zhoushan Municipal Growth and Reform Fee have joined forces to introduce the “Hello Zhoushan” x Journey.com Group YOYO-themed collection. This collaboration goals to boost the cultural and financial prosperity of China’s islands whereas selling Zhoushan as a world tourism vacation spot.
Launched in 2023, the “Hello Zhoushan” initiative showcases the archipelago’s appeal by means of the technique of “one island, one product, one policy,” specializing in bettering native livelihoods and well-being by means of high-quality tourism. The plan emphasizes the islands’ pure magnificence whereas adopting sustainable tourism practices to create a singular cultural expertise.
A colourful collection of logos represents the distinct magnificence of every island, whereas Journey.com Group’s mascot, YOYO, embodies the adventurous spirit of discovering new locations. Because the official “Friend of the Island,” YOYO leads international companions in exploring the East China Sea, highlighting island actions comparable to native delicacies, sea fishing, sports activities, and tenting.
The partnership focuses on three primary goals: boosting model consciousness, growing vacationer site visitors, and inspiring client spending. With the worldwide launch of the “Hello Zhoushan” x Journey.com Group YOYO model, artistic on-line campaigns and offline occasions, comparable to island meals searches, will assist increase Zhoushan’s tourism profile. Progressive promoting on the Journey.com app will additional promote the islands to worldwide vacationers.
The collaboration additionally targets Gen Z by means of year-round group actions, searching for to draw younger folks, professionals, and vacationers to Zhoushan. Wanting ahead, Journey.com Group plans to leverage its Tourism Trade Alliance and international partnerships to convey extra company manufacturers into the “Hello Zhoushan” initiative. By increasing its community and driving contemporary momentum, the objective is to rework Zhoushan’s tourism panorama and stimulate important progress within the area.
