House » Inns And Resorts In Japan » Japan’s SEN/KA TOKYO by The Crest Assortment to Provide Unmatched Luxurious and Cultural Sophistication within the Coronary heart of Tokyo
Wednesday, December 11, 2024
Japan’s SEN/KA TOKYO by The Crest Assortment guarantees unparalleled luxurious and cultural sophistication, mixing custom and trendy class within the coronary heart of Tokyo.
Tokyo Tatemono Co., Ltd., Japan’s oldest normal actual property firm, has partnered with The Ascott Restricted (Ascott), the lodging division totally owned by CapitaLand Funding (CLI), to unveil SEN/KA TOKYO by The Crest Assortment in Tokyo. Scheduled to open in late 2029 within the Yaesu district, close to Tokyo Station, this new property will introduce Ascott’s luxurious model, The Crest Assortment, to Japan and increase the model’s international portfolio with its thirteenth property. This marks the primary three way partnership between Tokyo Tatemono and Ascott.
SEN/KA TOKYO by The Crest Assortment can be a distinguished hotel-in-residence occupying the sixth to ninth flooring of the Yaesu 1-Chome North District Sort 1 City Redevelopment Challenge, a serious initiative led by Tokyo Tatemono, a key member of the redevelopment affiliation. The lodge will provide 92 spacious guestrooms, designed to cater to each quick and lengthy stays, showcasing the flexibility of Ascott’s modern flex-hybrid mannequin. Visitors can be welcomed by a grand atrium and a lounge providing beautiful views of the Nihonbashi River, making it a perfect setting for unforgettable moments within the coronary heart of Tokyo.
The identify “SEN/KA TOKYO” is a nod to the property’s Edo-period heritage. “SEN” represents Dyeing, Fibre, and Choice, whereas “KA” stands for Home in Chinese language characters. This identify pays homage to the district’s wealthy historical past as Gofuku-cho (Kimono Material City), a once-thriving space that was central to the shogunate in the course of the Edo period. The lodge’s design combines historic influences with native cultural parts, inviting visitors to step again in time and expertise Tokyo’s storied previous in an opulent setting.
Katsuhito Ozawa, Consultant Director / Senior Managing Government Officer of Tokyo Tatemono Co., Ltd., mentioned: “Tokyo Tatemono considers this redevelopment project to be of utmost importance, as the Yaesu area, where the project is located, is the founding site of our company. Additionally, we anticipate a synergistic effect from the multiple redevelopment projects we are currently undertaking in the surrounding area. We are extremely honoured to have the opportunity to introduce The Crest Collection, a luxury brand by Ascott, with the opening of the brand’s first property in Japan.”
“SEN/KA TOKYO by The Crest Collection will seamlessly integrate elements of kimono culture, tradition, and craftsmanship into both the property’s design and guest experience. Throughout the planning process, we encountered challenges in preserving these traditions, particularly due to the scarcity of skilled craftsmen proficient in the traditional techniques of kimono fabric production. Nevertheless, we are dedicated to safeguarding the rich heritage of this area and ensuring its legacy endures through our business endeavors.”
“As part of our hospitality business, we have plans to open additional properties across various brands that have not yet entered Japan. This project serves as one of the key examples of our commitment. We will continue to leverage our expertise as a comprehensive real estate developer to launch a diverse range of hotel developments,” he added.
Christian Baudat, Nation Common Supervisor, Ascott Japan, mentioned: “We are delighted to introduce The Crest Collection brand to the Japanese market through our first joint project with Tokyo Tatemono. Located in the Yaesu area near Tokyo Station at the heart of Tokyo, a destination that has increasingly gained global attention, this marks an exciting milestone for Ascott’s asset-light expansion in Japan. The Crest Collection offers guests from around the world a captivating stay experience that blends heritage with curated hospitality. SEN/KA TOKYO by The Crest Collection is ideally positioned to immerse guests in the rich history of the locale and the essence of Japanese culture, while also offering the flexibility of stay options that Ascott’s properties are known for.”
“With short stays becoming longer and long stays becoming shorter, travellers now demand a wider variety of accommodation options and value flexibility more than ever. SEN/KA TOKYO by The Crest Collection will be Ascott’s third hotel-in-residence concept near the Tokyo Station, joining Ascott Marunouchi Tokyo and Oakwood Premier Tokyo. This addition will further enhance Ascott’s ability to cater to both domestic and international travellers seeking authentic, memorable experiences, providing them with a wide range of options and diverse opportunities to enrich their travels,” he added.
