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Japan Airways and Hoshino Resorts Unveil Revolutionary Joint Effort to Appeal to Vacationers to Undiscovered Areas Beginning October 17
Thursday, October 17, 2024
Japan Airways Co., Ltd. (JAL), primarily based in Tokyo’s Shinagawa-ku, and Hoshino Resorts Co., Ltd., headquartered in Kitasaku-gun, Nagano, have teamed as much as introduce the progressive marketing campaign, “All-time Favorite vs. Hidden Gems.” This initiative goals to stability the inflow of vacationers by inviting vacationers to discover Japan’s lesser-known locales, thus aiding in regional progress and mitigating problems with overtourism.
Latest information from the Japan Tourism Company’s Lodging Journey Statistical Survey reveals that overseas in a single day stays in 2023 hit a milestone, reaching 117.75 million, which eclipses figures from earlier than the pandemic in 2019. Regardless of this surge, tourism stays extremely concentrated in simply 5 prefectures—Tokyo, Osaka, Kyoto, Hokkaido, and Fukuoka—which collectively draw about 73% of in a single day guests, leaving different areas largely unexplored by worldwide vacationers.
In response, JAL and Hoshino Resorts are highlighting each well-liked and obscure locations by means of a singular net showcase. This options classes prone to appeal to guests, corresponding to “Cherry Blossoms,” “Festivals,” “Autumn Leaves,” “Snow,” and “Nature/Activities.” Moreover, they’re leveraging their media assets to advertise these hidden gems, partaking potential vacationers by means of an Instagram marketing campaign. This social media effort encourages customers to share their experiences and hidden spots they imagine the world ought to see. The marketing campaign additionally consists of particular journey packages that pair JAL flights with lodging at choose Hoshino Resorts, enhancing the general journey expertise for guests.
Introduction of the All-time Favourite vs. Hidden Gems On-line PortalThis newly launched portal showcases each iconic and obscure locations for worldwide vacationers, organized underneath themes like “Cherry Blossoms,” “Festivals,” “Autumn Leaves,” and “Nature/Activities.”
All-Time Favourite: Kyoto Metropolis (Kyoto Prefecture)The historic metropolis of Kyoto, which was Japan’s capital from the late eighth century till the nineteenth century, is a treasure trove of cultural heritage. Guests can immerse themselves in cherry blossom views that completely complement the town’s historic temples, shrines, and streets.
Hidden Gem 1: Nagato Metropolis (Yamaguchi Prefecture)In Nagato Yumoto, a scorching spring resort with a historical past of samurai rest, guests can wander alongside the Otozure River, lined with cherry bushes, and chill out on riverside terraces known as “Kawadoko,” having fun with the night-time blossom illuminations.
Hidden Gem 2: Hirosaki Metropolis (Aomori Prefecture)Residence to Hirosaki Park and its 2,600 cherry bushes, this metropolis gives enchanting views of petal-covered moats often called “Hanaikada” and spectacular cherry blossom tunnels illuminated at night time.
JAL’s Inbound Journey Lodging Packages
Product Identify: JAL Inbound Dynamic Bundle (Journey Planning and Implementation by JALPAK Co., Ltd.)
Gross sales Launch: October 17, 2024
Journey Window: Beginning December 11, 2024 (finish date to be introduced)
Companion Lodging: Amenities together with Hoshino Resorts Tomamu the Tower, RISONARE Tomamu, and others throughout numerous distinguished places.
Instagram Photograph Contest for Residents of JapanResidents are invited to focus on lesser-known locales by means of the “Share Japan’s Hidden Gems Photo Campaign.” Members ought to observe JAL and Hoshino Resorts on Instagram, publish their pictures with #japanhiddengems, and embrace location particulars.
Contest Interval: October 17, 2024, to February 28, 2025
Eligibility: Residents of Japan
Prizes embrace a function in JAL’s SKYWARD journal, home round-trip flights for 2, and stays at a Hoshino Resort.
Instagram Photograph Contest for Worldwide VisitorsThe “Discover Japan’s Hidden Gems Photo Campaign” encourages worldwide vacationers to share their experiences in Japan’s charming areas.
Contest Interval: March 20, 2025, to July 31, 2025
Eligibility: Non-residents of Japan
Prize: Worldwide and home round-trip flights for 2 on JAL Group airways, with lodging vouchers at a Hoshino Resort.
