Wednesday, January 22, 2025
Tourism Eire has formally begun its 2025 promotional marketing campaign on the famend CMT journey exhibition in Stuttgart, Germany. Representing the island of Eire, the group is joined by ten tourism companies desperate to showcase the nation’s numerous choices.
As one in all Germany’s largest journey gala’s, CMT attracts a formidable 300,000 attendees, together with potential holidaymakers looking for inspiration for his or her subsequent journey. The occasion additionally attracts high tour operators, journey brokers, and roughly 1,500 journey and life-style journalists over its nine-day period, making it a major platform for selling Eire.
Nadine Lehmann, Tourism Eire’s Supervisor Germany, stated: “CMT in Stuttgart is the first travel fair of the year for Tourism Ireland, providing an excellent opportunity to spread the word about the many great things to see and do on the island of Ireland and to inspire German travellers to put Ireland on their holiday ‘wish-list’ for 2025. Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.”
Sustainability stays a key focus for Tourism Eire in 2025. The group is devoted to attracting vacationers with “value-adding traits”—those that immerse themselves in actions, discover extra locations, and contribute considerably to the native economic system throughout their visits. Their international message emphasizes Eire’s year-round attraction as a premier journey vacation spot, providing an distinctive expertise for all.
