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IHG Introduces First New Construct Vignette Assortment Lodge in China with Shanghai Snow World
Friday, December 20, 2024
IHG Motels & Resorts has expanded its distinctive Vignette Assortment with the addition of the Shanghai Snow World Lodge. Situated throughout the world-renowned “World’s Largest Indoor Ski Facility” as acknowledged by the Guinness World Information—the Shanghai L+SNOW Indoor Snowboarding Theme Resort—this lodge options 272 rooms and 17 suites, all offering direct entry to over 90,000 sq. meters of indoor, year-round snowy environments.
This institution marks the debut of the Vignette Assortment’s first newly constructed property in China and shares the Shanghai L+SNOW growth with one other IHG model, Crowne Plaza Shanghai Snow. Collectively, they cater to the burgeoning demand for winter-themed hospitality in China, which has seen a 38% annual enhance as reported by the China Tourism Academy.
Irwin Bao, Normal Supervisor of Shanghai Snow World Lodge, Vignette Assortment, said: “Shanghai L+SNOW Indoor Skiing Theme Resort is a groundbreaking development and a fitting stage for a Vignette Collection hotel. Shanghai Snow World hotel is one-of-a-kind and brings a new dimension of discovery to IHG’s first collection brand. With all the amenities a skier may seek after the euphoria of the wonderland of ski and ice facilities that surround us, we invite our guests to experience its unique interpretation of the Vignette Collection hallmarks. We are proud to introduce a destination to remember.”
A mere 30km from each Shanghai Disney and Pudong Airport, Shanghai Snow World Lodge is completely positioned for these captivated with snowboarding and winter sports activities. It affords rapid entry to ski slopes, each indoor and outside water parks, and a competition-grade ice rink, enhancing the comfort for its company.
The lodge boasts 4 distinct eating institutions, every providing a mixture of native and worldwide delicacies. Noteworthy amongst these are Teppanyaki on the 18th ground and The Peak on the summit, every offering spectacular views of the snowy indoor panorama.
For enterprise and occasions, the lodge homes eight versatile assembly rooms on the third ground, together with a dynamic space appropriate for themed occasions. Friends searching for leisure and wellness will admire the superior health middle and the indoor heated swimming pool.
As of 2024 and 2025, the Shanghai Snow World Lodge is amongst 19 Vignette Assortment resorts at present operational globally, with one other 34 deliberate, signaling new market entries in Japan, Vietnam, and The Maldives. This progress underscores the Assortment’s midway milestone towards its objective of 100 resorts inside a decade of its launch.
Tom Rowntree, Vice President of Luxurious & Life-style Manufacturers at IHG Motels & Resorts, mentioned: “The creation of the Vignette Collection brand has allowed us to grow a family of properties that offers guests one-of-a-kind experiences at hotels filled with individuality and character. The brand is a demonstration of both future innovation and hotels filled with rich history. Hotels like Shanghai Snow World are shining examples of our unique offer for guests, bringing the future to life, while properties like the legendary RIHGA Royal Hotel Osaka offer a stay experience enjoyed for generations with a deep history. Vignette Collection will continue to grow, with each hotel adding something new, exciting, and unique to the collection for our guests to experience around the world.”
Every Vignette Assortment lodge, together with Shanghai Snow World Lodge, is designed to supply a singular journey expertise whereas sustaining a connection by means of the model’s “Memorable Rituals” and “A Means For Good” commitments. At Shanghai Snow World Lodge, company can benefit from the “Engraved Ceremony,” an après-ski occasion each weekend that captures the essence of ski tradition with choices like butter beer and sizzling chocolate by the foyer hearth. Moreover, the lodge is making ready to launch the “Assistance Program for Youth in Need” in collaboration with the Shanghai Lingang Public Welfare Basis, geared toward supporting the area people.
IHG’s Luxurious and Life-style portfolio continues to develop robustly, comprising six manufacturers with greater than 500 operational resorts and over 350 in growth. The Vignette Assortment, as IHG’s premier assortment model, offers a platform for distinctive properties to leverage IHG’s intensive sources whereas providing company the chance to have interaction with standalone resorts that provide distinct experiences and advantages underneath the IHG One Rewards program.
