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Icelandair strikes in the direction of innovation by integrating Amadeus NDC know-how to raise buyer expertise and streamline distribution
Thursday, February 13, 2025
Icelandair has strengthened its collaboration with Amadeus by signing an expanded settlement geared toward elevating the journey expertise by means of superior know-how. The renewed partnership allows the airline to combine Amadeus Altéa NDC as its core NDC API supplier whereas making certain a broader distribution of its fares and unique content material throughout varied platforms.
By embracing NDC, Icelandair is ready to reinforce accessibility to its choices, together with internet fares and personalised journey merchandise. This strategic transfer will assist the airline lengthen its international footprint by participating new buyer segments and delivering a seamless reserving expertise for journey sellers. With the implementation scheduled to start within the first quarter of 2025, the synergy between Altéa NDC and the Amadeus Journey Platform will empower journey sellers with extra environment friendly workflows and quicker entry to Icelandair’s newest fare choices.
Incorporating NDC know-how additionally permits Icelandair to customise its providers, offering vacationers with extra tailor-made choices and enhancing total buyer satisfaction. Moreover, the mixing helps income optimization by enabling the airline to supply dynamic pricing and unique offers. Because the aviation business continues to evolve, this partnership positions Icelandair on the forefront of digital transformation, making certain it stays aggressive in a quickly altering market.
With Amadeus’ cutting-edge know-how and Icelandair’s dedication to customer-centric innovation, this collaboration is poised to redefine the airline’s distribution technique and elevate the traveler expertise on a world scale.
“This latest agreement with Amadeus, our longstanding partner, will help us build dynamic and personalized offers and simplify our business processes, and our full portfolio of content to be available to travel sellers around the world. This way, we can provide them with more booking possibilities and options to enhance customer experience and deliver smooth and enjoyable travel experiences.” Rakel Óttarsdóttir Chief Digital and Transformation Officer, Icelandair
“For Amadeus, NDC is a critical enabler for an industry‑wide transformation towards enhanced travel retailing, a transformation built on travelers’ evolved expectations. We are extremely happy to support Icelandair’s retailing ambitions with our Altéa NDC solution and to be able to offer access to the full range of content from Icelandair. This partnership is a true testament of the tight collaboration between Icelandair and Amadeus and supports the wider transformation of the industry.” Ernest RodáSVP Gross sales and Account Administration Western Europe, Amadeus
