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Hong Kong Worldwide Airport Will get a Contact of Dior Sparkle This Vacation Season with Unique Christmas Tree
Tuesday, December 24, 2024
Dior brings a contact of sparkle to Hong Kong Worldwide Airport this vacation season by means of a collaboration with JCDecaux Transport, the Airport Authority (AAHK), and The Shilla Responsibility Free. For the second 12 months in a row, Dior has chosen HKIA to unveil its unique Christmas tree, the primary of its variety in Asia. A surprising pop-up set up within the duty-free zone invitations international travellers to immerse themselves in a seamless “retail-tainment” expertise. The festive celebrations kicked off with a grand opening ceremony on the Central Concourse in early December, sharing the magic of Dior’s vacation spirit with guests from across the globe.
This vacation season, Dior unveils a powerful 5.2-meter Christmas tree on the Central Concourse of Hong Kong Worldwide Airport (HKIA), making it the only grand festive tree in Journey Retail throughout the Asia-Pacific area. Drawing inspiration from the lavishness of Louis XIV’s reign, the tree captures the opulence of Versailles, with the Royal Solar shining brightly at its core. Adorned with Dior’s signature magnificence icons, shimmering gold touches, and topped with a Dior star, it invitations all to pause, make a want, and embrace the enjoyment of giving.
Travellers may also create lasting reminiscences by posing for complimentary pictures in entrance of the tree at The Dior Ball of Desires pop-up, positioned in Departures East Corridor. Right here, guests can discover the Home’s iconic merchandise, limited-edition vacation collections, and personalised companies. A particular gifting expertise awaits, with choices like customized engraving, ribbon alternatives, and distinctive greeting playing cards, turning each current right into a treasured memento.
Mr. Alby Tsang, Appearing Deputy Director, Business, AAHK, expressed his honest appreciation to Dior, The Shilla Responsibility Free, and JCDecaux Transport for the collaborative help in making this marketing campaign a outstanding success. “We are delighted to partner with Dior again for The Dior Ball of Dreams campaign at HKIA. The stunning Dior Christmas tree and their glamorous pop-up enlighten the entire airport and spread joy and excitement to travellers around the globe.”
Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau, said, “JCDecaux Transport is incredibly proud to work with DIOR again and brings this exceptional campaign to HKIA. This marks the second year that Dior has chosen HKIA for its exclusive Airport Christmas Tree in Asia. As the No.1 Out-of-Home (OOH) advertising company in Hong Kong, we will continue to strive for excellence and offer dynamic OOH advertising solutions to the travel retail industry, elevating air passengers’ journeys to the next level.”
The Dior Christmas tree and the Dior Ball of Desires pop-up will dazzle guests all through the vacation season, remaining open till January 8, 2025.
