Residence
»
Hong Kong Information
»
Hong Kong Tourism Board Strengthens World Hospitality and Enterprise Attraction with New Initiatives Showcased on the Asia Monetary Discussion board
Thursday, January 16, 2025
The Hong Kong Tourism Board (HKTB) continues its efforts to place Hong Kong as a number one international hub for Conferences, Incentives, Conventions, and Exhibitions (MICE). By curating distinctive experiences for enterprise vacationers, the HKTB reinforces town’s identification because the “World’s Meeting Place.” These initiatives align with the newly launched “Development Blueprint for Hong Kong Tourism Industry 2.0,” showcasing Hong Kong’s famend “spirit of hospitality” to international audiences. This imaginative and prescient was lately demonstrated through the Asia Monetary Discussion board (AFF), town’s premier monetary occasion, the place roughly 100 friends skilled Hong Kong’s numerous choices past its enterprise prowess.
Phoebe Shing, Director of Enterprise Growth Staff Lead, MICE of Hong Kong Tourism Board (HKTB), stated, “The Tourism Blueprint 2.0 has reaffirmed that hospitality is also about creating a rich, and enjoyable experience for visitors. AFF, an established event launched by the HKSAR Government in 2007 and the first major event for Hong Kong on the 2025 events calendar, is the perfect platform for showcasing Hong Kong-style hospitality to an important audience of movers and shakers in the global financial field.”
A Showcase of Iconic Hong Kong Experiences
The AFF attendees have been handled to a fastidiously curated itinerary that blended enterprise and leisure (“bleisure”), highlighting Hong Kong’s multi-dimensional attraction. From breathtaking panoramic views to cultural immersion, these experiences showcased why Hong Kong is a perfect vacation spot for enterprise occasions.
Peak Tram Journey and Sky Terrace 428
A go to to Hong Kong’s iconic Peak Tram and Sky Terrace 428 provided the friends a tranquil escape from town’s bustling power. In below 20 minutes, attendees ascended to the serene heights of The Peak, the place they have been rewarded with panoramic views of the cityscape from Sky Terrace 428. Including a nostalgic contact, a go to to an area nook retailer featured conventional Hong Kong-style snacks and classic toys, permitting guests to relive fond recollections of town. The picturesque Lion’s Level View Pavilion additionally supplied an unforgettable backdrop for images.
Aqua Luna’s Victoria Harbour Cruise
To additional improve their go to, attendees boarded the Aqua Luna, a standard red-sail junk boat, for a cruise alongside Victoria Harbour. The expertise provided an unparalleled perspective of Hong Kong’s iconic skyline, with the light sway of the boat and beautiful metropolis views creating a very memorable night.
Dr. Jochen Biedermann, Managing Director of World Alliance of Worldwide Monetary Centres from Germany stated, “Taking part in AFF for exchanges is for the mind, whereas joining the night tour to the Peak on the tram was a feast for the eyes. I enjoyed it very much. I was here like 10 years ago and it’s nice to be back. The Peak Tram station now is very modern, nicely illuminated and colourful. The Peak is definitely one of the most attractive points of Hong Kong for tourists and business people like me.”
Cultural Exploration in Previous City Central
On the next day, friends delved into Hong Kong’s wealthy cultural heritage with a guided tour of Previous City Central. On the historic Man Mo Temple, members engaged in a Gold Foil Paste Ceremony, a novel ritual to hope for success. The journey continued to Tai Kwun, a revitalized heritage website that vividly illustrates Hong Kong’s vibrant historical past and modern tradition.
Marc Baghadjian, CEO & Co-founder of Hypercard American Specific from New York stated, “I love this Aqua Luna tour! Hong Kong is so special where everybody comes to this city to do business. When we’re in the room negotiating, you don’t see how beautiful parts of the city are. But when you take a tour like this (to see) the stunning Hong Kong skyline and (feel) the vibrancy of the city, you can see the Hong Kong dream here.”
Elevating Enterprise Journey in Hong Kong
These immersive experiences underscore Hong Kong’s capacity to mix its dynamic enterprise atmosphere with cultural and leisure actions. The HKTB’s strategic initiatives purpose to draw high-yield guests by creating memorable and enriching MICE experiences. By highlighting town’s versatility, from its iconic landmarks to its deep cultural roots, Hong Kong stays a best choice for worldwide enterprise occasions.
Felix Katterl, Associate of Soutien Group from Qatar stated, “It is my first visit in Hong Kong. It is a very diverse city. The tours allowed me to learn more about Hong Kong’s history, Hong Kong’s heritage. I’ve been wishing for health, prosperity, well-being, and peace in the world when sticking the gold foil on the deer. For Tai Kwun, it doesn’t really look like a prison. It has been revitalised in a wonderful way with all these hospitality offerings, restaurants and bars. I really cannot wait to come back with my wife to show her this beautiful environment.”
