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Hong Kong Tourism Board Concludes 2024 Journey Mission Showcasing Metropolis’s Gems to Mumbai, Chennai, and New Delhi
Friday, August 30, 2024
Studying Time: 2 minutes
The Hong Kong Tourism Board (HKTB) has concluded its annual Hong Kong Journey Mission in India, which passed off from August 20 to 23, masking Mumbai, Chennai, and New Delhi. This yr’s mission showcased a 36-member delegation representing key Hong Kong commerce companions, together with main points of interest, famend theme parks, top-tier accommodations, vacation spot administration firms (DMCs), airways, and cruise strains. The delegation engaged with greater than 500 Indian commerce companions, together with brokers from satellite tv for pc markets within the three metro areas.
The occasion emphasised the substantial development in tourism from India to Hong Kong, a vacation spot well-liked for its visa-free entry and handy direct flight choices. Between January and June this yr, Hong Kong recorded 21 million guests, with 181,000 coming from India, representing a powerful 155% year-on-year improve. The vast majority of Indian vacationers have been aged between 26-35 (24%) and 36-45 (29%), with 31% visiting for leisure functions. Notably, over 15% of those Indian vacationers hailed from tier 2 cities, whereas the remainder have been from tier 1 cities.
Amongst Indian guests, favourite points of interest included Hong Kong Disneyland, Temple Road/Women’ Market, Ocean Park, The Peak, and Tsim Sha Tsui, with Ngong Ping 360 and Sky100 Hong Kong Statement Deck additionally being extremely well-liked.
Hong Kong’s MICE (Conferences, Incentives, Conferences, and Exhibitions) sector additionally confirmed robust efficiency, attracting round 700,000 MICE guests within the first half of the yr. To additional enhance its attractiveness, the HKTB launched the “Hong Kong Incentive Playbook,” which provides over 100 group experiences throughout 5 distinct themes, reinforcing Hong Kong’s place as a premier vacation spot for incentive journey.
