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Go to Maldives Lights Up Berlin with Outside Marketing campaign Forward of ITB 2025
Tuesday, January 21, 2025
Maldives Advertising and Public Relations Company (MMPRC/Go to Maldives) proudly unveils an bold promotional marketing campaign in Germany, showcasing the Maldives as a premier journey vacation spot. As a part of ITB Berlin 2025, the marketing campaign options 200 taxis in Berlin adorned with breathtaking visuals of the Maldives, marking certainly one of Go to Maldives’ largest-ever outside advertising and marketing initiatives.
Operating from February 7 to March 13, the marketing campaign strategically aligns with the Berlinale (Berlin Worldwide Movie Pageant) and ITB Berlin, two iconic occasions anticipated to attract over 600,000 attendees. The taxis, showcasing beautiful imagery and charming messages, will traverse Berlin’s busiest streets, making certain most visibility. Including to the marketing campaign’s impression, distinguished billboards on the Berlinale will goal movie fans and world guests throughout this cultural spectacle.
This massive-scale initiative goals to considerably improve model visibility in one of many Maldives’ most necessary supply markets. It represents a landmark second in MMPRC’s promotional actions in Germany.
Along with the outside marketing campaign, Go to Maldives will actively interact with journey commerce professionals and media at ITB Berlin via seminars, panel discussions, and participation in IMM Germany, an unique occasion for journalists and media representatives.
Whereas the Networking Night is about to happen at ITB Berlin, the famend Maldivian Evening has been rescheduled for the Arabian Journey Market (ATM) 2025 in Dubai, taking place on the finish of April. This complete strategy underscores Go to Maldives’ dedication to showcasing the vacation spot’s unparalleled enchantment to German vacationers.
